Sufrat A’Saffa cam­paign re­ceives over­whelm­ing re­sponse

Muscat Daily - - PRESS RELEASES -

The sul­tanate’s largest fully in­te­grated poul­try, snacks and al­lied food pro­ducer, A’Saffa Foods’, cam­paign, ‘Sufrat A’Saffa’ that was live on me­dia plat­forms has re­ceived an over­whelm­ing re­sponse.

Un­der the cam­paign, Oman’s top restau­rants’ ex­ec­u­tive chefs ex­plained the rea­sons that they pre­fer cook­ing us­ing A’Saffa chicken and also demon­strated the mak­ing of their restau­rant’s sig­na­ture recipe us­ing A’Saffa chicken in videos that were shot by the restau­rants them­selves.

“We are de­lighted that the sul­tanate’s top chefs have paid tes­ti­mony to our brand by be­ing a part of the cam­paign. The ‘Sufrat A’Saffa’ cam­paign has wit­nessed great tar­get au­di­ence in­ter­ac­tion across me­dia plat­forms and we are over­whelmed by its suc­cess,” said Sid­hartha Lenka, head of Mar­ket­ing and Sales, A’Saffa Foods.

Renowned restau­rant in­dus­try names such as Al Maida restau­rant’s chef Mo­hamed al Sharabi; Al Muk­thar restau­rant’s chef Mar­wan Chames, Za­her Ely­moun restau­rant chef Nasri Ali Noon; RazmAzaan restau­rant’s chef Mustafa; Af­nan restau­rant’s chef Reza Mo­hamed Faraj; Kargeen Restau­rant and Café’s chef Mo­hamed al Yousef; Love at First Bite restau­rant’s chef Quin­tus; and Darcy’s Kitchen’s chef Paul were part of the ‘Sufrat A’Saffa’ cam­paign.

Lenka added, “It is im­por­tant to keep in mind that each and every A’Saffa prod­uct is pro­duced, pack­aged and trans­ported to a whole­saler or re­tailer keep­ing health, fresh­ness and safety in mind.

“That’s not all, our cor­po­rate phi­los­o­phy ‘Core val­ues of Healthy Food, Health and Hap­pi­ness’, that is based on its 100 per cent prom­ise and its three pil­lars 100 per cent ha­lal, 100 per cent nat­u­ral and 100 per cent tasty as well as 100 per cent No Prom­ise: No Hor­mones, No preser­va­tives or colours or ad­di­tives and No wa­ter in­jec­tions to in­crease bird weight are the prime rea­sons for A’Saffa’s suc­cess in the GCC and be­yond.”

To see A’Saffa Foods ‘Sufrat A’Saffa’ videos, know more about A’Saffa Foods and the lat­est hap­pen­ings, visit www.asaffa.com; Like A’Saffa Foods on Face­book and fol­low the brand on Twit­ter and In­sta­gram.

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