S-Oil initiates customer awareness campaign
Eint Automotive PLB division introduced to the Oman market S-Oil Lubricants from Korea which were well-received.
To ensure that this high-quality premium synthetic lubricant continues to receive the right exposure in the target market, Eint Automotive and S-Oil recently started a customer-oriented campaign.
A team of senior officials from S-Oil and Eint will be visiting all S-Oil dealers to update them with the latest advancements, educate them on relevant properties of the oil as well as discuss any hurdles faced.
Approved by Hyundai and Kia Motors, Ford, General Motors, Porsche, Mercedes Benz, MAN, Cummins and other such reputed names, S-Oil is the foremost company in the oil refining sector in Korea and has the fifth largest refinery in the world. Equipped with all the industry certifications, S-Oil is also the official factory fill lubricant supplier to Hyundai and Kia Motors. It is therefore no surprise that it also holds the rank of the most competitive oil refiner in the Asia Pacific.
Listed as a Global Fortune 500 company in Dow Jones US, S-Oil is owned by the biggest oil producer in the world, Saudi Aramco, which has the world's second largest base oil manufacturing plant. Owing to its scale of operations, it holds 30 per cent of the global market share in Group III Base oil.
“Since its introduction in the market a few months ago, S-Oil has received great feedback from the customers. This initiative is to further ensure that our dealers are familiar with the products and are able to suggest the right oil to the customers,” said Shajahan Azeez, business unit head, Eint Automotive, PLB Division.
Azeez added, “The campaign endeavours to help the dealers by giving them more information on the product as well as provide an opportunity for one-to-one discussions with the S-Oil team. Our dealers have been of great assistance at every point and we appreciate their ongoing patronage.”
S-Oil offers fuel economy, drivability, durability and cleanliness by being eco-friendly. Most of the modern cars are fueled with synthetic lubricants.
Manufactured from Group II and Group III base oil, S-Oil has a longer drain interval, ensuring a longer engine life. It reduces the wear and oxidation which happen in the due course of time.