S-Oil ini­ti­ates cus­tomer aware­ness cam­paign

Muscat Daily - - PRESS RELEASES -

Eint Au­to­mo­tive PLB di­vi­sion in­tro­duced to the Oman mar­ket S-Oil Lu­bri­cants from Korea which were well-re­ceived.

To en­sure that this high-qual­ity pre­mium syn­thetic lu­bri­cant con­tin­ues to re­ceive the right ex­po­sure in the tar­get mar­ket, Eint Au­to­mo­tive and S-Oil re­cently started a cus­tomer-ori­ented cam­paign.

A team of se­nior of­fi­cials from S-Oil and Eint will be vis­it­ing all S-Oil deal­ers to up­date them with the lat­est ad­vance­ments, ed­u­cate them on rel­e­vant prop­er­ties of the oil as well as dis­cuss any hur­dles faced.

Ap­proved by Hyundai and Kia Mo­tors, Ford, Gen­eral Mo­tors, Porsche, Mercedes Benz, MAN, Cum­mins and other such re­puted names, S-Oil is the fore­most com­pany in the oil refin­ing sec­tor in Korea and has the fifth largest re­fin­ery in the world. Equipped with all the in­dus­try cer­ti­fi­ca­tions, S-Oil is also the of­fi­cial fac­tory fill lu­bri­cant sup­plier to Hyundai and Kia Mo­tors. It is there­fore no sur­prise that it also holds the rank of the most com­pet­i­tive oil re­finer in the Asia Pa­cific.

Listed as a Global For­tune 500 com­pany in Dow Jones US, S-Oil is owned by the big­gest oil pro­ducer in the world, Saudi Aramco, which has the world's sec­ond largest base oil man­u­fac­tur­ing plant. Ow­ing to its scale of op­er­a­tions, it holds 30 per cent of the global mar­ket share in Group III Base oil.

“Since its in­tro­duc­tion in the mar­ket a few months ago, S-Oil has re­ceived great feed­back from the cus­tomers. This ini­tia­tive is to fur­ther en­sure that our deal­ers are fa­mil­iar with the prod­ucts and are able to sug­gest the right oil to the cus­tomers,” said Sha­ja­han Azeez, busi­ness unit head, Eint Au­to­mo­tive, PLB Di­vi­sion.

Azeez added, “The cam­paign en­deav­ours to help the deal­ers by giv­ing them more in­for­ma­tion on the prod­uct as well as pro­vide an op­por­tu­nity for one-to-one dis­cus­sions with the S-Oil team. Our deal­ers have been of great as­sis­tance at every point and we ap­pre­ci­ate their on­go­ing pa­tron­age.”

S-Oil of­fers fuel econ­omy, driv­abil­ity, dura­bil­ity and clean­li­ness by be­ing eco-friendly. Most of the modern cars are fu­eled with syn­thetic lu­bri­cants.

Man­u­fac­tured from Group II and Group III base oil, S-Oil has a longer drain in­ter­val, en­sur­ing a longer en­gine life. It re­duces the wear and ox­i­da­tion which hap­pen in the due course of time.

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