OAB launches uni­fied dig­i­tal bank­ing plat­form

Muscat Daily - - FRONT PAGE - Our Cor­re­spon­dent

It also an­nounced the launch of its new app, which uses the same in­no­va­tive icon-based de­sign, of­fer­ing cus­tomers an ex­cep­tional ex­pe­ri­ence

Oman Arab Bank (OAB) on Mon­day launched its new uni­fied dig­i­tal bank­ing plat­form with an all-new sim­pli­fied in­ter­face used across all dig­i­tal chan­nels in­clud­ing In­ter­net, ATM, and the new mo­bile bank­ing ap­pli­ca­tion.

The bank also an­nounced the launch of its new mo­bile bank­ing ap­pli­ca­tion, which uses the same in­no­va­tive icon-based de­sign, of­fer­ing the OAB cus­tomers an ex­cep­tional bank­ing ex­pe­ri­ence.

At a press con­fer­ence at OAB head­of­fice, the bank of­fi­cials said they have up­graded their in­fra­struc­ture in­clud­ing 152 ATMs, 57 branches and eight rep­re­sen­ta­tive of­fices across the sul­tanate to make it com­pat­i­ble with the new plat­form.

Amin al Hus­seini, CEO of OAB, said: “El­e­vat­ing the cus­tomer ex­pe­ri­ence is a key ob­jec­tive and our new uni­fied dig­i­tal bank­ing plat­form rep­re­sents a sig­nif­i­cant ad­vance in ease-of-use and con­ve­nience. In or­der to en­sure the cus­tomer ex­pe­ri­ence de­liv­ered is best-in-class, our dig­i­tal bank­ing team have in­cor­po­rated the very lat­est dig­i­tal de­vel­op­ments, while main­tain­ing a firm fo­cus on us­abil­ity and an easy-to-use cross-plat­form in­ter­face.”

“We seek to po­si­tion OAB as a fi­nan­cial in­sti­tu­tion that de­liv­ers an en­hanced cus­tomer ex­pe­ri­ence across all touch­points; either in our branch, via phone bank­ing or on­line,” Hus­seini added.

OAB’s new dig­i­tal bank­ing plat­form of­fers cus­tomers a unique bank­ing ex­pe­ri­ence thanks to its in­no­va­tive icon-based de­sign. More­over, the bank’s cus­tomers can now ben­e­fit from ac­cess­ing com­pre­hen­sive ser­vices not just at ATMs and on their com­put­ers, but also on their mo­bile phones and tablets at their con­ve­nience. As a uni­fied plat­form, the bank’s cus­tomers will utilise the same in­ter­face when con­duct­ing their elec­tronic bank­ing trans­ac­tions. They will also be able to ac­cess their OAB ac­counts through any plat­form us­ing the same ver­i­fied user in­for­ma­tion, while hav­ing their pref­er­ences and ben­e­fi­cia­ries for trans­ac­tions and bill pay­ments re­main the same.

The new OAB mo­bile phone ap­pli­ca­tion ‘OAB On­line’, which is now avail­able for iOS and An­droid users, is the lat­est and most com­pre­hen­sive up­date of the bank’s dig­i­tal bank­ing chan­nels.

“The new dig­i­tal bank­ing plat­form utilises the same icons and pro­cesses, which of­fers cus­tomers the same ex­pe­ri­ence re­gard­less of which chan­nel they use. This sim­pli­fied ap­proach will make each of our dig­i­tal bank­ing ser­vices much more ac­ces­si­ble to our cus­tomers, al­low­ing them to sim­ply switch be­tween them at their con­ve­nience. The launch of the new mo­bile ap­pli­ca­tion, for iPhone and An­droid users, rounds off the tri­fecta of dig­i­tal bank­ing chan­nels at the bank, of­fer­ing cus­tomers a com­pre­hen­sive on­line bank­ing ex­pe­ri­ence,” Hus­seini said.

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