Bank Sohar announces winners of Renaissance Day Facebook contest
Bank Sohar revealed the winners of its recently concluded Renaissance Day Facebook contest '# BS_ Celebrates_ Renaissance_Day' that was held as part of its celebrations in commemoration of the sultanate’s 47th Renaissance Day. The competition witnessed a lot of interest and participations from the followers of the bank’s official Facebook page (www.facebook.com/excel.bank sohar), where the top five congratulatory messages on the occasion of Renaissance Day each received a one-night’s stay at the Millennium Hotel. A prize distribution ceremony was held at the bank’s head office to award the winners where Mazin Mahmood al Raisi, Sr AGM, head of Marketing and Customer Experience, distributed the prize certificates to the five winners.
Raisi said, “We are pleased to conclude yet another successful social media competition which has, once again, helped us touch base with our followers and customers on a more interactive level. Thanks to our growing social media presence, we were able to involve a significant number of followers in our celebrations of Oman’s 47th Renaissance Day. On behalf of the management and staff at Bank Sohar, I would like to thank all the participants and congratulate the winners and applaud their talent in creating such unique messages for the contest.”
The bank’s pages on Twitter, Facebook and Instagram have found a large audience, especially among the country’s youth, which has helped us establish a strong connection with our followers. The ongoing social media contests have been a versatile tool for connecting with clients and growing customer base chiefly because they appeal to the larger Internet savvy crowd. Since launching into social media, Bank Sohar has also been able to find a faster and a more ubiquitous channel to understand customers’ financial requirements.
The competition invited en- tries for Renaissance Day congratulatory messages using hashtag #BS_Celebrates_Renaissance_Day. Participants were allowed to post multiple messages, including related images or videos and were judged based on their creativity by a panel from the bank’s executive management.
Bank Sohar’s social media presence has witnessed exponential growth over the last few years, helping it build closer relationships with its customers.