Face­book launches app in China with dif­fer­ent name

Muscat Daily - - BUSINESS -

Face­book Inc has found a new way to en­ter China: Se­cretly launch­ing an app un­der a dif­fer­ent name.

The photo-shar­ing app, called Col­or­ful Bal­loons, was re­leased in May to help Face­book en­ter a mar­ket that it’s been blocked from since 2009, a per­son fa­mil­iar with the mat­ter told Bloomberg. Face­book has said its goal of con­nect­ing the world wouldn’t be pos­si­ble with­out the world’s most pop­u­lated coun­try, but de­clined to con­firm the de­tails that were first re­ported by the New York Times. ‘Our fo­cus right now is on help­ing Chi­nese busi­nesses and de­vel­op­ers ex­pand to new mar­kets out­side China by us­ing our ad plat­form’, the com­pany said

Face­book has long eyed China’s more than 700mn In­ter­net users, who cur­rently use home­grown so­cial net­works.

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