Infiniti retro pro­to­type to de­but at 2017 Peb­ble Beach Con­cours d’El­e­gance

Muscat Daily - - AUTO NEWS -

“It started as a sim­ple thought - what if we found a car, down at the South­ern tip of Ja­pan, buried deep in the bush, hid­den from all eyes for 70 years? What if in this car we found the seed of pas­sion planted dur­ing our first Ja­panese Grand Prix and the power and artistry of Infiniti to­day? What would this dis­cov­ery look like?” said Al­fonso Al­baisa, se­nior vice pres­i­dent, Global De­sign.

At the 2017 Peb­ble Beach Con­cours d’El­e­gance, Infiniti will un­veil a her­itage in­spired pro­to­type ve­hi­cle that cap­tures the in­ge­nu­ity and ad­ven­ture of early mo­tor sports with the brand’s con­tem­po­rary ‘Pow­er­ful El­e­gance’ de­sign lan­guage. The new pro­to­type not only cel­e­brates Infiniti’s pas­sion for de­sign, but also the great roots of the com­pany’s pi­o­neer spirit and in­no­va­tion mind­set.

This pro­to­type has been de­vel­oped through a jour­ney back to the roots of our com­pany and back for­ward again with the fu­sion of ad­vanced EV tech­nol­ogy and the hands and hearts of hun­dreds of crafts­man.

Infiniti Mo­tor Com­pany Ltd is head­quar­tered in Hong Kong with rep­re­sen­ta­tions in 50 mar­kets around the world. The Infiniti brand was launched in 1989. Its range of pre­mium au­to­mo­biles is cur­rently built in man­u­fac­tur­ing fa­cil­i­ties in Ja­pan, the US, the UK and China. Infiniti de­sign stu­dios are lo­cated in At­sugi-Shi near Yoko­hama, Lon­don, San Diego and Bei­jing.

Infiniti is in the mid­dle of a ma­jor prod­uct of­fen­sive. The brand has been widely ac­claimed for its dar­ing de­sign and in­no­va­tive driver-as­sis­tance tech­nolo­gies. From the 2016 sea­son, Infiniti is a tech­ni­cal part­ner of the Re­nault Sport For­mula One team, con­tribut­ing its ex­per­tise in hy­brid per­for­mance.

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