Joy­alukkas signs award-win­ning Bol­ly­wood ac­tress Ka­jol as its brand am­bas­sador

Muscat Daily - - PRESS RELEASES -

Joy­alukkas has signed up one of the most suc­cess­ful and ad­mired ac­tresses in In­dian cinema as the brand’s am­bas­sador.

Joy Alukkas, chair­man and man­ag­ing di­rec­tor of Joy­alukkas Group, said, “Ka­jol is the per­fect fit for Joy­alukkas. She is one of the most iconic beau­ties in the in­dus­try and is an un­con­ven­tional ac­tress who shines in the most chal­leng­ing roles; yet, she is vi­brant and her down to earth per­son­al­ity is well loved by her le­gion of fans. All these qual­i­ties res­onate with our brand. We are very happy to have her as the face of Joy­alukkas for years to come.”

Ka­jol Dev­gan is a mul­ti­award-win­ning ac­tor, hold­ing the record for the most num­ber of Film­fare Best Ac­tress Awards. She is known for her ver­sa­til­ity and out­stand­ing per­for­mances. She is signed up to be the Joy­alukkas brand am­bas­sador with the brand’s ex­ten­sive ex­pan­sion plans which in­clude en­ter­ing new ter­ri­to­ries with the aim to or­na­ment the world.

“I have been an ad­mirer of the Joy­alukkas brand for some time now. Joy Alukkas’ suc­cess story is also very in­spir­ing; I am very ex­cited to be part of the world's favourite jew­eller’s fam- ily,” said Ka­jol.

Joy­alukkas is a global jew­ellery re­tail chain with over 140 show­rooms across 12 coun­tries, In­dia, the UAE, the UK, the US, Canada, Sin­ga­pore, Malaysia, Oman, Qatar, Saudi Ara­bia, Bahrain and Kuwait. A mas­sive ad­ver­tis­ing cam­paign fea­tur­ing Ka­jol is cur­rently in pro­duc­tion and ex­pected to roll out across the group’s net­work in the last quar­ter of the year.

“It is a priv­i­lege to work with some­one who has the same val­ues and pas­sion for ex­cel­lence as all of us at Joy­alukkas,” said John Paul Alukkas, ex­ec­u­tive di­rec­tor of Joy­alukkas Group.

He added, “We are de­lighted to wel­come Ka­jol as our new­est brand am­bas­sador and look for­ward to a fruit­ful and last­ing re­la­tion­ship with her.”

Joy­alukkas Group op­er­ates its var­i­ous busi­ness op­er­a­tions across In­dia, the UAE, the UK, the US, Canada, Sin­ga­pore, Malaysia, Oman, Qatar, Saudi Ara­bia, Bahrain and Kuwait.

The group’s busi­nesses in­clude jew­ellery, money ex­change, fash­ion and tex­tiles, lux­ury air char­ters, malls and realty. Joy­alukkas em­ploys over 8,000 pro­fes­sion­als across the world.

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