HOME MART IN­TER­NA­TIONAL: AN IN­TE­GRAL PART OF EVERY LIFE

Muscat Daily - - 70TH INDEPENDENCE DAY OF PAKISTAN -

As men­tioned ear­lier my or­ga­ni­za­tion has moved away from be­ing just a trad­ing busi­ness to now be­ing a on­estop shop. With the in­tro­duc­tion of the Home Mart In­ter­na­tional Chain of Malls, the goal was to move away from be­ing purely fo­cused on whole­sal­ing to now be­ing an or­ga­ni­za­tion that fo­cuses on the needs of the end users in the sul­tanate. This in my opin­ion has been one of the lead­ing achieve­ments of my or­ga­ni­za­tion. that we are cur­rently all fac­ing. The aim is in main­tain­ing our cur­rent sta­tus quo in the mar­ket. In or­der to stay com­pet­i­tive in the mar­ket our fo­cus is on stay­ing lean, elim­i­nat­ing a lot of func­tion­al­ity that’s un­nec­es­sary yet putting ex­tra re­sources into key aspects for or­ga­ni­za­tional growth. One of the most im­por­tant aspects about busi­ness in Oman is that it is very dif­fer­ent from how busi­ness is con­ducted in Pak­istan. For in­vestors com­ing into Oman it is ab­so­lutely es­sen­tially to un­der­take due dili­gence and to have the right Part­ner/ Spon­sor as that is one of the key de­ter­mi­nants in build­ing a very suc­cess­ful foun­da­tion for un­der­tak­ing busi­ness in the sul­tanate. Un­der­stand­ing these dy­nam­ics and nu­ances will go a long way in help­ing in­vestors in the Sul­tanate be­com­ing suc­cess­ful. With the vi­sion of mak­ing build­ing ma­te­ri­als read­ily avail­able to the en­tire pub­lic un­der one roof as part of a One stop shop strat­egy the goal is to in­crease the num­ber of malls to cater to as many peo­ple in Oman. Al ham­dulil­lah we have started three malls this year and In­shal­lah we will con­tinue to grow. In 5 years I would like to see our malls cov­er­ing the length and breath of the Sul­tanate of Oman in be­com­ing an in­te­gral part of the life of every Omani.

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