Dove apol­o­gises for ‘racist’ ad­vert

Muscat Daily - - FRONT PAGE -

Lon­don, UK - Per­sonal care brand Dove has apol­o­gised for a body wash ad­vert that showed a black woman re­mov­ing a top to re­veal a white woman un­der­neath, fol­low­ing ac­cu­sa­tions of racism. The three-sec­ond video clip ap­peared in the United States on the so­cial net­work­ing site Face­book.

Dove said on Twit­ter that it had “missed the mark in rep­re­sent­ing women of colour thought­fully” and deeply re­gret­ted any of­fence caused.

The ad showed a black woman re­mov­ing her top, re­veal­ing a white woman un­der­neath. She then took off her t-shirt, show­ing a third woman with a darker skin tone un­der­neath. “Ready for a Dove shower? Sul­fate free with 100 per­cent gen­tle cleansers, our body wash gets top marks from der­ma­tol­o­gists,” the ad­vert said.

The Dove brand, owned by con­sumer prod­ucts gi­ant Unilever apol­o­gised af­ter sev­eral peo­ple on so­cial me­dia deemed the ad­vert racist.

“As a part of a cam­paign for Dove body wash, a three-sec- ond video clip was posted to the US Face­book page,” a state­ment said. “This did not rep­re­sent the di­ver­sity of real beauty which is some­thing Dove is pas­sion­ate about and is core to our be­liefs, and it should not have hap­pened.

“We have re­moved the post and have not pub­lished any other re­lated con­tent. We apol­o­gise deeply and sin­cerely for the of­fence that it has caused.”

Dove’s ad, which was posted on Face­book, has since been re­moved

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