Dove apologises for ‘racist’ advert
London, UK - Personal care brand Dove has apologised for a body wash advert that showed a black woman removing a top to reveal a white woman underneath, following accusations of racism. The three-second video clip appeared in the United States on the social networking site Facebook.
Dove said on Twitter that it had “missed the mark in representing women of colour thoughtfully” and deeply regretted any offence caused.
The ad showed a black woman removing her top, revealing a white woman underneath. She then took off her t-shirt, showing a third woman with a darker skin tone underneath. “Ready for a Dove shower? Sulfate free with 100 percent gentle cleansers, our body wash gets top marks from dermatologists,” the advert said.
The Dove brand, owned by consumer products giant Unilever apologised after several people on social media deemed the advert racist.
“As a part of a campaign for Dove body wash, a three-sec- ond video clip was posted to the US Facebook page,” a statement said. “This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.
“We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused.”
Dove’s ad, which was posted on Facebook, has since been removed