Eint Au­to­mo­tive in­tro­duces flag­ship Giti brand tyres

Muscat Daily - - PRESS RELEASES -

An in­ter­na­tion­ally recog­nised and ac­cred­ited man­u­fac­turer of tyres, Giti has de­vel­oped many brands in the last 25 years and is con­sid­ered to be one of the most promis­ing brand glob­ally. In a glit­ter­ing cer­e­mony on Mon­day, Giti Tyre brand was launched in Oman in as­so­ci­a­tion with their lo­cal part­ner Eint Au­to­mo­tive. This joint ven­ture by Giti and Eint brought to­gether deal­ers, fleet cus­tomers and cor­po­rates from around the coun­try to cel­e­brate the brand launch and learn more about the new de­vel­op­ments.

Eint Au­to­mo­tive, Giti Tyre’s lo­cal part­ner, has been han­dling the dis­tri­bu­tion of their well­known tyre brand, Primewell. Over the last four years, Eint has en­sured that Primewell cre­ates a strong mar­ket for it­self in Oman. Even­tu­ally, it has risen as one of the lead­ing pre­ferred brands among cus­tomers.

“As the trusted part­ner of Giti Tyre in Oman through the years, we will en­sure that the Giti brand tires re­ceives the max­i­mum ex­po­sure in the mar­ket. When a qual­ity prod­uct comes to­gether with an ex­cel­lent ser­vice team and is fol­lowed up by in­for­ma­tion on the prod­ucts and ser­vices con­sis­tently, the re­sult is al­ways ex­cep­tional,” said Raj Nair, busi- ness unit head, Eint Au­to­mo­tive, Tyre Di­vi­sion.

He added, “We were ea­gerly wait­ing for this event and the in­tro­duc­tion of a range of world class tyres from Giti. We are cer­tain that the new Giti brand tyres will set new bench­marks in the in­dus­try.”

Giti Tyre in­tro­duced its com­pany, prod­ucts and Giti brand in more de­tail as well as pro­vided an in­ter­ac­tive ses­sion shar­ing the value ben­e­fits that its truck, bus and pas­sen­ger tyre of­fer­ings bring. Mem­bers of the com­pany’s se­nior sales, mar­ket­ing, and man­age­ment teams will join the event, in­clud­ing Giti Tyre In­ter­na­tional Sales and Mar­ket­ing ex­ec­u­tive di­rec­tor, Chris Bloor, who flew in from the head­quar­ters in Sin­ga­pore, es­pe­cially for this launch.

The an­nounce­ment of Giti Tyre’s in­tro­duc­tion of the brand to the Oman mar­ket comes dur- ing an ex­cit­ing time for the com­pany in the re­gion and glob­ally. This sum­mer, the com­pany opened its new Mid­dle East of­fice in Dubai, and Giti Tyre has also opened its new US-based fac­tory.

This full pro­duc­tion cen­tre will join its seven tyre fa­cil­i­ties in China and In­done­sia as well as high-tech R&D cen­tres in Europe, North Amer­ica and Asia. In ad­di­tion, it re­cently an­nounced a new OEM part­ner­ship for the 2019 Volk­swa­gen Pas­sat to join its ex­ist­ing 200 pas­sen­ger car and 400 truck and bus OEM mod­els glob­ally.

With many ex­cit­ing ac­tiv­i­ties planned, Giti Tyre is con­fi­dent in its strong part­ner­ship with Eint and the po­ten­tial to con­tinue its growth in Oman with its Giti brand pas­sen­ger car, truck and bus tyre lines.

Eint Au­to­mo­tive, a suc­cess­ful di­vi­sion of the W J Tow­ell Group, has earned a sig­nif­i­cant amount of recog­ni­tion in the mar­ket and es­tab­lished it­self as an in­dus­try leader in the auto care af­ter­mar­ket seg­ment. They at­tribute their grow­ing suc­cess to the years of in­dus­try ex­pe­ri­ence along with a strong com­mit­ment to meet the dy­namic needs of the mar­ket with ut­most ef­fi­ciency.

Cater­ing to the dis­tri­bu­tion of the most well-known in­ter­na­tional brands in tyres, Eint Au­to­mo­tive has cre­ated an im­pres­sive name for it­self. Giti Tyre has there­fore part­nered with the best in the in­dus­try in Oman - Eint Au­to­mo­tive. Be­ing a pi­o­neer of change and set­ting new in­dus­try bench­marks, Eint Au­to­mo­tive Tyre di­vi­sion has put a sig­nif­i­cant fo­cus on en­sur­ing that the di­vi­sion has the right mix of trained staff and a fully equipped train­ing room at­tached to the fa­cil­ity for pe­ri­odic prod­uct train­ing pro­grammes for cus­tomers, staff and tech­ni­cians.

Newspapers in English

Newspapers from Oman

© PressReader. All rights reserved.