Eint Automotive introduces flagship Giti brand tyres
An internationally recognised and accredited manufacturer of tyres, Giti has developed many brands in the last 25 years and is considered to be one of the most promising brand globally. In a glittering ceremony on Monday, Giti Tyre brand was launched in Oman in association with their local partner Eint Automotive. This joint venture by Giti and Eint brought together dealers, fleet customers and corporates from around the country to celebrate the brand launch and learn more about the new developments.
Eint Automotive, Giti Tyre’s local partner, has been handling the distribution of their wellknown tyre brand, Primewell. Over the last four years, Eint has ensured that Primewell creates a strong market for itself in Oman. Eventually, it has risen as one of the leading preferred brands among customers.
“As the trusted partner of Giti Tyre in Oman through the years, we will ensure that the Giti brand tires receives the maximum exposure in the market. When a quality product comes together with an excellent service team and is followed up by information on the products and services consistently, the result is always exceptional,” said Raj Nair, busi- ness unit head, Eint Automotive, Tyre Division.
He added, “We were eagerly waiting for this event and the introduction of a range of world class tyres from Giti. We are certain that the new Giti brand tyres will set new benchmarks in the industry.”
Giti Tyre introduced its company, products and Giti brand in more detail as well as provided an interactive session sharing the value benefits that its truck, bus and passenger tyre offerings bring. Members of the company’s senior sales, marketing, and management teams will join the event, including Giti Tyre International Sales and Marketing executive director, Chris Bloor, who flew in from the headquarters in Singapore, especially for this launch.
The announcement of Giti Tyre’s introduction of the brand to the Oman market comes dur- ing an exciting time for the company in the region and globally. This summer, the company opened its new Middle East office in Dubai, and Giti Tyre has also opened its new US-based factory.
This full production centre will join its seven tyre facilities in China and Indonesia as well as high-tech R&D centres in Europe, North America and Asia. In addition, it recently announced a new OEM partnership for the 2019 Volkswagen Passat to join its existing 200 passenger car and 400 truck and bus OEM models globally.
With many exciting activities planned, Giti Tyre is confident in its strong partnership with Eint and the potential to continue its growth in Oman with its Giti brand passenger car, truck and bus tyre lines.
Eint Automotive, a successful division of the W J Towell Group, has earned a significant amount of recognition in the market and established itself as an industry leader in the auto care aftermarket segment. They attribute their growing success to the years of industry experience along with a strong commitment to meet the dynamic needs of the market with utmost efficiency.
Catering to the distribution of the most well-known international brands in tyres, Eint Automotive has created an impressive name for itself. Giti Tyre has therefore partnered with the best in the industry in Oman - Eint Automotive. Being a pioneer of change and setting new industry benchmarks, Eint Automotive Tyre division has put a significant focus on ensuring that the division has the right mix of trained staff and a fully equipped training room attached to the facility for periodic product training programmes for customers, staff and technicians.