BMW’s new models presented at Paris motor show
The latest results of BMW’s ongoing product offensive took centre stage at the brand’s Mondial de l’Automobile 2018 show stand in Paris.
Emotion-packed design, pioneering technology and an even more richly engaging form of driving pleasure define the character of the new models BMW presented at the most important date on Europe’s 2018 car show calendar. The fresh arrivals introduced the brand’s new design language to a number of vehicle segments and represent significant advances in the areas of digitalisation, operation, sustainability and driving dynamics.
The BMW Group is set to revolutionise driving pleasure with the BMW Intelligent Personal Assistant. From March 2019, BMW drivers and passengers will be joined by an intelligent, digital character that responds to the prompt 'Hey BMW'. This will mark the start of a new era for the BMW Group in which drivers will increasingly be able to oper- ate their car and access its functions and information simply by speaking. Further innovations include BMW Laserlight and the Steering and lane control assistant, which are also available for other new models from the brand, plus the unique Reversing Assistant, which takes over steering for reversing manoeuvres in tight areas where visibility is restricted.
The BMW Group’s corporate strategy spotlights development fields particularly relevant to the company’s future performance, i.e. design, automated driving, connectivity, electrification and services. The advances in these areas presented in Paris underscore the premium carmaker’s leading role in shaping the future of personal mobility.
Also of key importance are BMW’s model offensive in the luxury segment (launched with the show premiere of the new BMW 8 Series Coupe), the continued expansion of the BMW X model family with the debut of the new BMW X5 and the addition of the new BMW M5 Competition to the BMW M GmbH line-up. The BMW Group’s leading role in premium-segment electric mobility was underscored most prominently in Paris by the presentation of the new generation of high-voltage batteries for the BMW i3.
The BMW 3 Series Sedan represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. The Mondial de l’Automobile 2018 is the venue for the world premiere of the seventh generation of the sports sedan. The new-edition 3 Series sees BMW building above all on the sporting tradition of the bestselling car. New powertrain technology and a body and chassis design geared squarely to maximising agility and dynamics create an ideal platform for an enthralling driving experience. The new BMW 3 Series Sedan comes as standard with a newly developed lift-related damper control system, which plays a significant role in giving the car its successful blend of sporting prowess and ride comfort. Options include an M Sport differential with electronically controlled locking function in the rear differential.
Precisely drawn lines and strikingly contoured surfaces mark out the exterior of the new BMW 3 Series Sedan, which showcases the brand’s new design language. The interior also has a clear, modern and sophisticated design.
Other features of the car that highlight its innovative character are BMW Operating System 7.0 and the BMW Intelligent Personal Assistant. Presented here for the first time, the Intelligent Personal Assistant responds to the prompt 'Hey BMW'. The driver and passengers can speak with 'him'; he is capable of learning and he gets better at his job all the time. The Intelligent Personal Assistant opens up a whole new avenue of interaction.