BMW’s new mod­els pre­sented at Paris mo­tor show

Muscat Daily - - PRESS RELEASES -

The lat­est re­sults of BMW’s on­go­ing prod­uct of­fen­sive took cen­tre stage at the brand’s Mon­dial de l’Au­to­mo­bile 2018 show stand in Paris.

Emo­tion-packed de­sign, pi­o­neer­ing tech­nol­ogy and an even more richly en­gag­ing form of driv­ing plea­sure de­fine the char­ac­ter of the new mod­els BMW pre­sented at the most im­por­tant date on Europe’s 2018 car show cal­en­dar. The fresh ar­rivals in­tro­duced the brand’s new de­sign lan­guage to a num­ber of ve­hi­cle seg­ments and rep­re­sent sig­nif­i­cant ad­vances in the ar­eas of dig­i­tal­i­sa­tion, op­er­a­tion, sus­tain­abil­ity and driv­ing dy­nam­ics.

The BMW Group is set to rev­o­lu­tionise driv­ing plea­sure with the BMW In­tel­li­gent Per­sonal As­sis­tant. From March 2019, BMW driv­ers and pas­sen­gers will be joined by an in­tel­li­gent, dig­i­tal char­ac­ter that re­sponds to the prompt 'Hey BMW'. This will mark the start of a new era for the BMW Group in which driv­ers will in­creas­ingly be able to oper- ate their car and ac­cess its func­tions and in­for­ma­tion sim­ply by speak­ing. Fur­ther in­no­va­tions in­clude BMW Laserlight and the Steer­ing and lane con­trol as­sis­tant, which are also avail­able for other new mod­els from the brand, plus the unique Re­vers­ing As­sis­tant, which takes over steer­ing for re­vers­ing ma­noeu­vres in tight ar­eas where vis­i­bil­ity is re­stricted.

The BMW Group’s cor­po­rate strat­egy spot­lights de­vel­op­ment fields par­tic­u­larly rel­e­vant to the com­pany’s fu­ture per­for­mance, i.e. de­sign, au­to­mated driv­ing, con­nec­tiv­ity, elec­tri­fi­ca­tion and ser­vices. The ad­vances in these ar­eas pre­sented in Paris un­der­score the pre­mium car­maker’s lead­ing role in shap­ing the fu­ture of per­sonal mo­bil­ity.

Also of key im­por­tance are BMW’s model of­fen­sive in the lux­ury seg­ment (launched with the show pre­miere of the new BMW 8 Se­ries Coupe), the con­tin­ued ex­pan­sion of the BMW X model fam­ily with the de­but of the new BMW X5 and the ad­di­tion of the new BMW M5 Com­pe­ti­tion to the BMW M GmbH line-up. The BMW Group’s lead­ing role in pre­mium-seg­ment elec­tric mo­bil­ity was un­der­scored most promi­nently in Paris by the pre­sen­ta­tion of the new gen­er­a­tion of high-volt­age bat­ter­ies for the BMW i3.

The BMW 3 Se­ries Sedan rep­re­sents the heart­beat of the BMW brand and the epit­ome of sporty driv­ing plea­sure in the pre­mium mid­size seg­ment. The Mon­dial de l’Au­to­mo­bile 2018 is the venue for the world pre­miere of the sev­enth gen­er­a­tion of the sports sedan. The new-edi­tion 3 Se­ries sees BMW build­ing above all on the sport­ing tra­di­tion of the best­selling car. New pow­er­train tech­nol­ogy and a body and chas­sis de­sign geared squarely to max­imis­ing agility and dy­nam­ics cre­ate an ideal plat­form for an en­thralling driv­ing ex­pe­ri­ence. The new BMW 3 Se­ries Sedan comes as stan­dard with a newly devel­oped lift-re­lated damper con­trol sys­tem, which plays a sig­nif­i­cant role in giv­ing the car its suc­cess­ful blend of sport­ing prow­ess and ride com­fort. Op­tions in­clude an M Sport dif­fer­en­tial with elec­tron­i­cally con­trolled lock­ing func­tion in the rear dif­fer­en­tial.

Pre­cisely drawn lines and strik­ingly con­toured sur­faces mark out the ex­te­rior of the new BMW 3 Se­ries Sedan, which show­cases the brand’s new de­sign lan­guage. The in­te­rior also has a clear, mod­ern and so­phis­ti­cated de­sign.

Other fea­tures of the car that high­light its in­no­va­tive char­ac­ter are BMW Op­er­at­ing Sys­tem 7.0 and the BMW In­tel­li­gent Per­sonal As­sis­tant. Pre­sented here for the first time, the In­tel­li­gent Per­sonal As­sis­tant re­sponds to the prompt 'Hey BMW'. The driver and pas­sen­gers can speak with 'him'; he is ca­pa­ble of learn­ing and he gets bet­ter at his job all the time. The In­tel­li­gent Per­sonal As­sis­tant opens up a whole new av­enue of in­ter­ac­tion.

Newspapers in English

Newspapers from Oman

© PressReader. All rights reserved.