Carrefour kicks off promotion

Carrefour, owned and operated by Majid al Futtaim in Oman, launched an extraordinary promotional campaign across its physical and digital stores regionwide. Bringing customers weekly savings deals on a vast range of essential items, the campaign allows customers to save up with discounts starting from 20 per cent and above on groceries, selected household items, electronics, textile and much more.

Fittingly called ‘It’s a Big Deal’, the promotional campaign supports customers at a time when many are looking to trim their household outgoings and grocery spend in the wake of the pandemic. Always focused on delivering exceptional value for customers through every experience, It’s a Big Deal will see promotions and savings across as many as 100 of Carrefour’s top quality items throughout the campaign.

Customers in Oman will benefit from 20 per cent and above direct discount on a variety of daily essentials, fresh food and non-food items including frozen vegetables, frozen meat, frozen chicken, carbonated drinks, juices, water, rice, milk powder cooking oil, pulses, spices, pasta, sugar, cereals, beauty items, detergent and home cleaning products.

Alain Enjalbert, Carrefour Oman country manager at Majid al Futtaim Retail, commented, “As a proud part of the communities we serve, we know the pandemic has brought uncertainty into our everyday lives. But with the launch of It’s a Big Deal — the region’s biggest ever promotion — we’re making one thing sure: every time you visit Carrefour, you’re guaranteed exceptional choice and value. The campaign is yet another way we guarantee more for you — our loyal customers.”

Alongside providing months of savings, the extended promotion period aims to prevent a significant spike in in-store visits.