EL­E­GANT DE­SIGN

In­finiti QX30 – a pre­mium ac­tive cross­over launched in Oman

Oil and Gas - - AUTO -

Cre­ated for a new gen­er­a­tion of pre­mium buy­ers who ap­pre­ci­ate cat­e­gory-de­fy­ing de­sign in­side and out, the all-new IN­FINITI QX30 pre­mium ac­tive cross­over was launched re­cently in Sul­tanate at the IN­FINITI Oman show­room.

Re­main­ing true to the pow­er­ful and el­e­gant de­sign cues that guided the orig­i­nal QX30 con­cept, the car’s highly sculpted ex­te­rior, unique cross­over stance and asym­met­ric cabin de­sign ex­em­plify IN­FINITI’s de­sign-led ap­proach to prod­uct de­vel­op­ment. All-new QX30 boasts of a pur­pose­ful ap­pear­ance that makes a bold vis­ual state­ment – and joins the Q30 as part of IN­FINITI’s new pre­mium com­pact model line-up. In ad­di­tion to its strik­ing ap­pear­ance, the QX30 of­fers an el­e­vated ride height, con­fi­dence-in­spir­ing han­dling, and a ver­sa­tile at­ti­tude, un­der­pinned by an In­tel­li­gent All-wheel Drive sys­tem. As a re­sult, the ve­hi­cle is able to take on ur­ban, sub­ur­ban and wind­ing ru­ral roads in all driv­ing con­di­tions.

A spokesper­son for IN­FINITI Oman said, “Fur­ther ful­fill­ing IN­FINITI’s prom­ise to ex­pand its prod­uct line-up based on pop­u­lar con­cept car de­signs, the ar­rival of the all-new QX30 pre­mium ac­tive cross­over comes at a mo­ment of op­por­tu­nity for the IN­FINITI brand.

The QX30 adds an­other di­men­sion to IN­FINITI’s pre­mium model line-up and will play a vi­tal role in the brand’s growth in Oman.” “We have iden­ti­fied a new gen­er­a­tion of pre­mium buy­ers and have po­si­tioned QX30 as a per­son­alised pre­mium op­tion to suit a var­ied range of needs. The car is as much at home in the city as it is out­side of ur­ban en­vi­ron­ments, in­spir­ing con­fi­dence with its ‘ready-to-goany­where’ at­ti­tude,” he added.

As a mem­ber of the new pre­mium fam­ily, the QX30 gives IN­FINITI a great plat­form from which to achieve its goals in key mar­kets glob­ally. It will be built at new man­u­fac­tur­ing fa­cil­i­ties in Sun­der­land, UK, be­com­ing part of IN­FINITI’s first car pro­duc­tion in Europe.

AT­TRACT­ING A NEW TYPE OF PRE­MIUM CAR BUYER

IN­FINITI is tar­get­ing a new gen­er­a­tion

of pre­mium buy­ers with the new QX30. The pre­mium cross­over seg­ment is cur­rently among the fastest-ex­pand­ing mar­kets glob­ally, and Gen­er­a­tions X and Y will rep­re­sent the ma­jor­ity of buy­ers in this seg­ment by 2020. For them, the car is an ex­pres­sion of ‘self’ rather than ‘sta­tus’, and they re­main open to new, cat­e­gory-de­fy­ing con­cepts.

The QX30 will hold a unique po­si­tion in the seg­ment, bridg­ing the gap be­tween pre­mium com­pact ri­vals and larger cross­over mod­els. Its cross­over-style ver­sa­til­ity ex­tends from unique de­sign ap­peal and a wide range of com­fort, con­ve­nience, safety and dy­namic fea­tures, in­clud­ing In­tel­li­gent All-wheel Drive. Its el­e­vated ride height over the Q30 and high-sta­bil­ity driv­e­train will give con­fi­dence to driv­ers.

This more pur­pose­ful, cross­over-in­spired ex­e­cu­tion has been achieved with­out the QX30 los­ing the pre­mium look and feel that buy­ers ex­pect of a car in this seg­ment. It main­tains its ur­ban ap­peal, pre­mium fit and fin­ish and seam­less in­te­gra­tion of IN­FINITI’s highly ex­pres­sive de­sign – req­ui­site el­e­ments re­quired for the car to suc­ceed in the pre­mium arena.

CAT­E­GORY-DE­FY­ING DE­SIGN

The orig­i­nal QX30 con­cept, which made its in­ter­na­tional de­but at the 2015 Geneva Mo­tor Show, com­bined the sleek lines of a coupe with the in-com­mand stance of an all-wheel drive cross­over. Con­sis­tent with IN­FINITI’s de­sign­led ap­proach to prod­uct de­vel­op­ment, the pro­duc­tion ver­sion of the QX30 main­tains these char­ac­ter­ful at­tributes.

The com­bi­na­tion of a low-slung roofline, el­e­vated stance and cross­over ap­pear­ance cre­ates a strik­ing vis­ual im­pact. The ver­sa­tile stance en­dows the QX30 with a ‘go-any­where’ at­ti­tude, ready to take on all driv­ing con­di­tions – with­out com­pro­mis­ing the high­qual­ity fin­ish that buy­ers as­so­ciate with pre­mium ri­vals.

The QX30 stands 35mm higher than the Q30 Pre­mium, and 55mm higher than Q30 Sport, with satin chrome roof rails fit­ted as stan­dard for a more pur­pose­ful form and greater func­tion­al­ity. In ad­di­tion, the QX30’s wheel arch cladding is 5mm wider than that on the Q30, ad­ding to the pre­mium ac­tive cross­over’s pur­pose­ful ap­pear­ance.

Like the Q30, the QX30 is char­ac­terised by dra­matic curves and tur­bu­lent, sculpted char­ac­ter lines that make an emo­tional state­ment, evolv­ing them into new dy­namic shapes for a more pur­pose­ful ap­pear­ance. The dou­ble-arch grille with three-di­men­sional mesh, for ex­am­ple, has been de­vel­oped from its ap­pli­ca­tion on the Q30, draw­ing a flow­ing, fluid link to the head­lamps for a more or­ganic shape.

A VER­SA­TILE AT­TI­TUDE AND DRIV­E­TRAIN TO DEAL WITH ANY CHAL­LENGE

The QX30 is engi­neered to de­liver a con­fi­dence-in­spir­ing, dy­namic driv­ing ex­pe­ri­ence, aided by In­tel­li­gent All­wheel Drive.

De­vel­op­ment of the QX30 started at the brand’s tech­ni­cal cen­tre in Ja­pan, be­fore mov­ing to Europe for fi­nal val­i­da­tion and test­ing. In to­tal, over 750 IN­FINITI engi­neers in Ja­pan and Europe were in­volved in the de­vel­op­ment and test­ing of the Q30 and the QX30 in a wide va­ri­ety of roads and en­vi­ron­ments.

Com­pared to Q30, the QX30’s chas­sis has been adapted with its own unique set­tings for a com­fort­able ride and con­fi­dent han­dling in spite of its el­e­vated ride height and ground clear­ance. De­vel­op­ment teams re­spon­si­ble for QX30’s ride and han­dling worked hard to en­sure the car’s dy­namic char­ac­ter­is­tics met with buy­ers’ ex­pec­ta­tions of a ve­hi­cle that has been engi­neered to bridge the gap be­tween com­pacts and crossovers. Its springs and rear anti- roll bar are stiffer, con­tin­u­ing the engi­neers’ ef­forts to en­sure a flat ride. While the slightly firmer sus­pen­sion helps to coun­ter­act the dy­namic ef­fects of a higher cen­tre of grav­ity, the mod­i­fi­ca­tions to the chas­sis en­able QX30 to re­main com­fort­able at all speeds and over a va­ri­ety of road sur­faces.

The QX30 comes equipped with an In­tel­li­gent All-wheel Drive sys­tem. The driv­e­train is able to send up to 50% of the en­gine’s power and torque to the rear axle to main­tain trac­tion on slip­pery sur­faces and in in­clement weather, en­hanc­ing a feel­ing of con­trol and con­fi­dence when driv­ing. For ex­am­ple, if a wheel slip is de­tected by sen­sors, brak­ing is ap­plied to the slip­ping wheel, while torque is sent to the grip­ping wheel for ad­di­tional sta­bil­ity. Com­bined with the el­e­vated ground clear­ance, the QX30’s driv­e­train is engi­neered to deal with all con­di­tions.

An­other stan­dard fea­ture is the avail­abil­ity of a seven-speed dual-clutch trans­mis­sion sys­tem. The dual-clutch in­tel­li­gently pre­s­e­lects gears so the next shift is al­ways ready to go, while man­ual mode lets the driver con­trol gear changes when de­sired. De­liv­er­ing seam­less ac­cel­er­a­tion at any speed and in any gear, the ap­pli­ca­tion of torque is al­most un­in­ter­rupted dur­ing gear changes, re­duc­ing lurch­ing while in mo­tion and be­tween shifts.

The QX30 will be among the safest cars in its class ow­ing to a range of ac­tive safety and haz­ard avoid­ance tech­nolo­gies that en­hance the driv­ing ex­pe­ri­ence and pro­vide max­i­mum safety to all oc­cu­pants. An Around View Mon­i­tor with mov­ing ob­ject de­tec­tion and au­to­matic park­ing as­sis­tance makes the QX30 the eas­i­est car to park in its seg­ment.

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