PEIE to un­veil new brand iden­tity to­mor­row

Oman Daily Observer - - INSIDEOMAN - BUSI­NESS RE­PORTER MUS­CAT, NOV 10

The Pub­lic Es­tab­lish­ment for In­dus­trial Es­tates (PEIE) will hold to­mor­row, Mon­day, a cer­e­mony to mark 25 years of op­er­a­tions, and will un­veil its new brand iden­tity at the Oman Con­ven­tion and Ex­hi­bi­tion Cen­tre un­der the aus­pices of Dr Ali bin Ma­soud al Su­naidy (pic­tured), Min­is­ter of Com­merce and In­dus­try.

The event will in­clude high­lights on the his­tory of the Pub­lic Es­tab­lish­ment for In­dus­trial Es­tates and its ma­jor achieve­ments, as well as the launch of its new web­site and so­cial me­dia ac­counts. As part of the event that comes in line with the 48th Na­tional Day cel­e­bra­tions, PEIE’S em­ploy­ees who have com­pleted 25 years of ser­vice will be hon­oured and a photo ex­hibit high­light­ing the achieve­ments of PEIE since its in­cep­tion will be held on the side­lines of the cer­e­mony.

The Pub­lic Es­tab­lish­ment for In­dus­trial Es­tates was es­tab­lished in 1993 by the Royal De­cree No 4/93 with the ob­jec­tive of plan­ning, es­tab­lish­ing, man­ag­ing and de­vel­op­ing the in­dus­trial es­tates across Oman. The es­tab­lish­ment of PEIE came within the Sul­tanate’s ef­forts to de­velop the in­dus­trial sec­tor and the best way to achieve the objectives of long-term eco­nomic de­vel­op­ment. Ad­di­tion­ally, its es­tab­lish­ment came to em­pha­sise the im­por­tance of di­ver­si­fy­ing the sources of na­tional in­come and use of lo­cal raw ma­te­ri­als, in ad­di­tion to cre­ation of busi­ness­friendly en­vi­ron­ment in Oman and em­ploy­ment op­por­tu­ni­ties for the cit­i­zens.

The vision of the Pub­lic Es­tab­lish­ment for In­dus­trial Es­tates is to en­hance the Sul­tanate’s po­si­tion as a lead­ing re­gional cen­tre of man­u­fac­tur­ing, ICT, in­no­va­tion and en­trepreneur­ship ex­cel­lence. More­over, PEIE aims at achiev­ing its mis­sion in at­tract­ing in­dus­trial in­vest­ments and pro­vid­ing con­tin­ued sup­port, through re­gion­ally and glob­ally com­pet­i­tive strate­gies, good in­fra­struc­ture, value adding ser­vices, and easy gov­ern­men­tal pro­cesses.

To­day, PEIE is re­spon­si­ble for man­ag­ing seven prime in­dus­trial es­tates in Sur, Suhar, Ray­sut, Nizwa, Al Bu­raimi, Al Rusayl and Sa­mayil, in ad­di­tion to the ICT park known as Knowl­edge Oa­sis Mus­cat (KOM), and Al Mazu­nah Free Zone. The Na­tional Busi­ness Cen­tre (NBC), Ori­gin Oman and the In­dus­trial In­no­va­tion Cen­tre are some of the ini­tia­tives in­tro­duced by PEIE in the fields of sup­port­ing SMES, lo­cally man­u­fac­tured prod­ucts and Re­search and De­vel­op­ment (R&D).

Newspapers in English

Newspapers from Oman

© PressReader. All rights reserved.