Ama­zon strikes deal with Ap­ple to sell iphones, ipads

Oman Daily Observer - - INTERNATIONAL -

WASH­ING­TON: Ama­zon.com Inc said it would carry more Ap­ple Inc prod­ucts glob­ally in time for the holiday shop­ping sea­son, as the tech­nol­ogy ri­vals put aside past dif­fer­ences to boost sales.

In com­ing weeks, the world’s big­gest on­line re­tailer will sell the lat­est edi­tions of Ap­ple’s iphone, ipad and other de­vices in the United States, Europe, Ja­pan and In­dia. Ama­zon sold a lim­ited as­sort­ment from Ap­ple pre­vi­ously that in­cluded Mac com­put­ers and Beats head­phones.

The deal un­der­scores how top brands such as Ap­ple and Nike Inc, which long re­sisted dis­tribut­ing prod­ucts via Ama­zon, are in­creas­ingly turn­ing to the e-com­merce site be­cause it has be­come a crit­i­cal chan­nel for reach­ing cus­tomers. Ama­zon has taken a harder line on coun­ter­feit goods as well.

As of Jan­uary 4, Ama­zon will rid its site of Ap­ple prod­ucts from third­party mer­chants not au­tho­rised by the Cu­per­tino, Cal­i­for­nia-based tech­nol­ogy com­pany. Still, shop­pers will be able to find non-branded ac­ces­sories — like head­phones — that are com­pat­i­ble with Ap­ple de­vices.

Third-party mer­chants will be al­lowed to sell as they have been through the holiday sea­son, while Ama­zon will add Ap­ple prod­ucts to its official Ap­ple at Ama­zon page.

The lineup will in­clude the Ap­ple Watch but not the Ap­ple Homepod, a high-end al­ter­na­tive to Ama­zon’s voice-con­trolled Echo de­vice. Such com­pe­ti­tion in Sil­i­con Val­ley has of­ten come at the ex­pense of cus­tomers.

Al­pha­bet Inc’s Google pulled its video stream­ing app Youtube from two Ama­zon de­vices last year be­cause of sev­eral com­plaints against the on­line re­tailer, in­clud­ing its de­ci­sion not to sell some of Google’s prod­ucts. Ama­zon now car­ries the Ap­ple TV, but only af­ter it be­came com­pat­i­ble with Ama­zon’s Prime Video.

— Reuters

An em­ployee col­lects items or­dered by Ama­zon.com cus­tomers in a ware­house in San Fran­cisco, Cal­i­for­nia.

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