GRAND HY­ATT MUSCAT OR­GAN­ISES A FASH­ION SHOW TO SPREAD BREAST CAN­CER AWARE­NESS

Times of Oman - - OMAN -

ap­proached each dress with a dif­fer­ent per­spec­tive and tak­ing into ac­count the de­mand of her cus­tomers. “In my de­signs for this fash­ion show, I fo­cused more on what the cus­tomers want, long dresses, and sleeves. The col­lec­tions are launched every month be­cause the tar­get mar­ket is fo­cused,” Hazar added.

The colours are not nec­es­sar­ily based on trends in the world, but in fact more on the cus­tomers’ pref­er­ences. Hazar be­came a fash­ion de­signer in 2009. Be­fore that she owned an on­line busi­ness, multi-brand con­cept store. She started as a source for dif­fer­ent de­signs, dif­fer­ent prod­ucts. Her store is lo­cated in Mad­i­nat Qa­boos called Bou­tique Muscat.

Her pri­or­i­ties in her de­signs are to be com­fort­able and have good qual­ity. “I mainly go with my own thing,” she said about her de­signs, ad­ding “later on peo­ple ac­tu­ally like my de­signs, that’s why we have a good cus­tomer base.”

“I par­tic­i­pated be­cause it’s for a good cause and it was fun work­ing with Hazar,” one of the mod­els added. The pro­gramme lasted for ap­prox­i­mately an hour-and-a-half. Hazar is look­ing to grow Bou­tique Muscat as a con­cept store and to take the col­lec­tions and de­signs in­ter­na­tion­ally. “We know we can reach a larger client base be­cause our de­signs are ca­sual, chic, and wear­able.”

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