Rise in num­ber of donors

Times of Oman - - FRONT PAGE -

“The por­tal col­lects do­na­tions on­line through the ePay­ment gate­way and then de­liv­ers them to the char­i­ta­ble or­gan­i­sa­tions reg­is­tered in the Min­istry of So­cial De­vel­op­ment.

Through the por­tal, donors can choose to do­nate ei­ther by cause or by char­ity. Ac­cord­ing to the data, the num­ber of donors also in­creased from 21,738 last year to 22,536 in the first 10 months of 2018. This year, the months of May and June were the two months that re­ceived the most do­na­tions amount­ing to ap­prox­i­mately OMR378,000, which in part were due to the Holy Month of Ra­madan.

“The rea­son May and June had the high­est num­ber of do­na­tions is be­cause of Ra­madan,” said Rahima Al Musafir, head of Al Rahma As­so­ci­a­tion for moth­er­hood and child­hood. “We at Al Rahma as­so­ci­a­tion re­ceive the most amount of do­na­tions dur­ing Ra­madan, which we then use to dis­trib­ute through­out the year.”

The por­tal also car­ries out its own cam­paigns dur­ing the holy month. “Ev­ery Ra­madan, ITA car­ries out a pro­mo­tional cam­paign to en­cour­age peo­ple to do­nate on­line through the por­tal through its so­cial me­dia ac­counts and some pro­mo­tional ac­tiv­i­ties,” said Al Dha­hab.

Zakat, the prin­ci­ple of do­nat­ing a por­tion of one’s in­come, is listed as the first cause of do­na­tion, fol­lowed by money ded­i­cated to­wards char­i­ta­ble causes in gen­eral, known as sadaqah. Char­i­ta­ble or­gan­i­sa­tions have also be­gun in­clud­ing in­for­ma­tion re­gard­ing the por­tal on their leaflets.

“We never used to write in­for­ma­tion about the por­tal on our brochures, but now we do; we also sent mes­sages to nearly 10,000 donors, telling them to do­nate through the por­tal, and so I feel as though peo­ple have be­gun get­ting used to us­ing the method,” added Al Musafiri.

Oman Char­i­ta­ble Or­gan­i­sa­tion (OCO) re­ceived 21 per cent of all do­na­tions, fol­lowed by Dar Al Atta’a, and Al Rahma As­so­ca­tion. OCO is also the only au­thor­ity that ac­cepts do­na­tions that are sent abroad. Ac­cord­ing to the data, OMR36,921 was do­nated to­wards causes in Ye­men, while they also re­ceived do­na­tions for Syria, Pales­tine, So­ma­lia, Pak­istan, In­done­sia, Afghanistan, Le­banon and Ta­jik­istan.

ITA is al­ways look­ing for in­no­va­tive ways to make do­nat­ing eas­ier, said Al Dha­hab. “As an al­ter­na­tive to vis­it­ing the por­tal on­line, donors now have the op­tion to do­nate via the mo­bile app, which is easily down­load­able from An­droid’s Play store or the Ap­ple App store,” Al Dha­hab said.

Newspapers in English

Newspapers from Oman

© PressReader. All rights reserved.