Te­lenor Pak­istan con­tin­ues to help cit­i­zens make a dif­fer­ence dur­ing Ramzan through its #ShareAMeal Cam­paign

Daily Messenger - - Biz -

KARACHI: Te­lenor Pak­istan’s #ShareYourMeal cam­paign, aimed at bring­ing food to the ta­ble of those who need it the most in our so­ci­ety, con­cluded in a grace­ful cer­e­mony in Karachi. The on-ground leg of the cam­paign was ex­e­cuted in Peshawar, Quetta, Is­lam­abad, and La­hore ear­lier this month. This is the 4th con­sec­u­tive year that Te­lenor Pak­istan has suc­cess­fully run this cam­paign and con­tributed to­wards fight­ing hunger and poverty in the coun­try.

This year, the cam­paign’s tag-line "Is Ramzan koi plate khali nahi jayegi" helped spread the mes­sage across through a DVC fol­lowed by an in­ten­sive dig­i­tal cam­paign to re­in­force Te­lenor Pak­istan’s com­mit­ment to­wards em­pow­er­ing societies and ral­ly­ing every­one to con­trib­ute to­wards a noble cause.

Since 2015, ev­ery Ramzan the #ShareYourMeal cam­paign ear­marks a cer­tain sum of money to help fight hunger against ev­ery pic­ture of Sehr and If­tar meals shared by the pub­lic on Twit­ter, Face­book and Instagram with the #ShareYourMeal hash­tag. The pro­ceeds of the 2018 cam­paign were used to dis­burse food ra­tions to thou­sands of peo­ple in Quetta, Peshawar, La­hore, Is­lam­abad and Karachi with the sup­port of the Pak­istan Red Cres­cent So­ci­ety. This is one of the var­i­ous ini­tia­tives by Te­lenor Pak­istan to give back to the ones in need and em­power societies through the help of its cus­tomers and so­cial au­di­ences.

“We ex­tend our sincerest grat­i­tude to the peo­ple of Pak­istan for mak­ing #ShareYourMeal a mas­sively suc­cess­ful cam­paign via dif­fer­ent so­cial me­dia plat­forms this year which re­sulted in serv­ing more than 3000 ben­e­fi­cia­ries,” said Ir­fan Wa­hab Khan, CEO, Te­lenor Pak­istan. “We are here to em­power the Pak­istani so­ci­ety and help it fight its long­stand­ing chal­lenges that in­clude hunger and poverty. In con­tin­u­a­tion of Te­lenor Pak­istan’s pledge and com­mit­ment to the United Na­tion’s Sus­tain­able Devel­op­ment Goal #10, Re­duc­ing In­equal­i­ties, #ShareYourMeal is our hum­ble con­tri­bu­tion to fight­ing th­ese chal­lenges and bring­ing food to the de­serv­ing in the holy month of Ramzan.”

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