Facebook expands #SheMeansBusiness program to help women in Pakistan
KARACHI: Facebook today launched its #SheMeansBusiness program with the Universal Service Fund (USF) in Islamabad and the Punjab IT Board (PITB) in Lahore. The program helps equip women entrepreneurs with the knowledge, connections, skills and technology required to build and grow their businesses online.
Aligned with Digital Pakistan's mission, Facebook's #SheMeansBusiness partnership with USF and PITB aims to reach 20,000 women across Pakistan over the next three years, delivering digital skills training with a focus on small business development and online safety. The PITB partnership includes a three month digital literacy program offered as part of PITB's 'Herself' initiative.
Since its beginnings on InternationalWomen’s Day in 2016, #SheMeansBusiness has established an active presence in 21 countries, including Pakistan, and has trained more than 42,000 women entrepreneurs.
“When women do better, we all benefit. More women are employed, more role models are created, and there is stronger diversity,” says Clair Deevy, Director of Community Affairs, APAC. “Women are doing amazing things on Facebook around the world with the support and encouragement of the #SheMeansBusiness community. Our partnerships in Pakistan with USF and PITB will hopefully help inspire and empower more Pakistani women to start and grow a business.”
Globally, 43% of the active small businesses Pages on Facebook are owned by women, with this percentage growing by more than 21% in 2017, and by more than 94% year-on-year since 2015. This growth is a catalyst to establishing new partnerships in countries such as Pakistan where there is a fresh focus on digital inclusion and empowering women.
The difference the program can make is supported by Facebook’s Future of Business survey. Carried out with theWorld Bank and OECD, the survey found that businesses run by women are more likely than those run by men to leverage online tools to drive success and that higher rates of entrepreneurialism are found among women in less developed markets. Women in these economies are driven to pursue entrepreneurial paths to provide for their families, generally through basic types of consumer-focused products and services businesses. By doing so, they can become a real engine for their local economies.