Netflix reaches for Em­mys mile­stone, but can it out­pace HBO?

Daily Messenger - - Sportlight -

LOS AN­GE­LES: The next battle in the stream­ing TV wars will un­fold on Mon­day’s Em­mys stage, where Netflix Inc aims to end HBO’s 16-year streak as the night’s biggest win­ner and earn brag­ging rights for its mar­ket­ing.

For the first time, Netflix will head to the cer­e­mony with more nominations than any other net­work, with 112. AT&Towned HBO, how­ever, will bring its for­mi­da­ble “Game of Thrones,” which scored 22 of the pre­mium ca­ble net­work’s 108 nods.

The two will com­pete for the tele­vi­sion in­dus- try’s high­est hon­ors with ba­sic ca­ble net­work FX, broad­cast chan­nel NBC and on­line ser­vices Hulu and Ama­ Inc’s Ama­zon Prime Video, just part of the crowd fight­ing to shine a light on their shows in a large sea of pro­gram­ming.

“It means a lot to all of these play­ers, all of whom are in hy­per-com­pe­ti­tion right now to at­tract our at­ten­tion,” said Peter Csathy, founder and chair­man of con­sult­ing and business de­vel­op­ment firm Creatv Me­dia.

HBO and Netflix have fought for view­ers since 2013 when the stream­ing ser­vice launched “House of Cards,” a po­lit­i­cal thriller that estab­lished it as a home for top-qual­ity TV pro­gram­ming. HBO had long dom­i­nated that space with ac­claimed se­ries such as “The So­pra­nos” and “Sex and the City.”

Netflix has since ex­panded into a wide range of gen­res, which helped boost its nominations count with shows such as re­al­ity se­ries “Queer Eye.”

HBO has ar­gued that its fo­cus on a smaller, cu­rated slate of pro­gram­ming en­sures qual­ity.

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