Ter­a­data un­veils new ap­proach to an­a­lyt­ics mar­ket

Daily Messenger - - Biz -

KARACHI/SAN DIEGO: In the nearly 40 years since its found­ing in­side a Brent­wood, Calif. garage in 1979, Ter­a­data

(NYSE: TDC) has grown to be­come the dom­i­nant cloud-based data and an­a­lyt­ics com­pany, serv­ing the largest and most vi­sion­ary en­ter­prises in the world.

Mean­while, “an­a­lyt­ics” has be­come a $200 bil­lion in­dus­try, fu­eled by speed, scale, and com­pe­ti­tion within the ris­ing dig­i­tal econ­omy. But as the rate and in­ten­sity of data has grown, to­day’s mar­ket has be­come sat­u­rated with copy­cats and new en­trants who have only served to add com­plex­ity and un­cer­tainty for com­pa­nies hun­gry to in­vest in an­swers – not more an­a­lyt­ics.

Ter­a­data has rec­og­nized this new re­al­ity and to­day un­veiled a reimag­ined ap­proach to the mar­ket that has re­de­fined its po­si­tion in the cat­e­gory of an­a­lyt­ics; estab­lish­ing en­tirely new cri­te­ria and ex­pec­ta­tions for in­tel­li­gence so­lu­tions in global en­ter­prises. The com­pany is lead­ing this ef­fort from its San Diego cam­pus which, as of to­day, is Ter­a­data’s new global head­quar­ters, tak­ing ad­van­tage of theWest Coast’s deep ties to tech­nol­ogy in­no­va­tion and tal­ent. “Un­cov­er­ing valu­able in­tel­li­gence at scale has al­ways been what we do, but now we’re tak­ing our unique of­fer­ing to new heights, uni­fy­ing our po­si­tion­ing while mak­ing our soft­ware and con­sult­ing ex­per­tise avail­ableas-a-ser­vice, in the cloud, or on-premises,” said Vic­tor Lund, Ter­a­data CEO. “We’re dou­bling downon our am­bi­tious di­rec­tion and strat­egy that’s data-based, cus­tomer-cen­tric and built on ex­per­tise. To­day, we chal­lenge the in­dus­try.”

Driv­ing this new ap­proach is T era data’ s sin­gu­lar abil­ity to en­com­pass all the data, all the time, to find an­swers to the tough­est chal­lenges. Ter­a­data de­liv­ers real-time, in­tel­li­gent an­swers, re­gard­less of scale or vol­ume of query. And it’s done on-premises, in the cloud, and any­where in­be­tween. This is “per­va­sive data in­tel­li­gence,” which only Ter­a­data has the in­dus­try-lead­ing prod­ucts, ex­per­tise, and ser­vices to de­liver to­day. Lead­ing the way is Ter­a­data Van­tage, the only plat­form for per­va­sive data in­tel­li­gence. Van­tage pro­vides busi­nesses the speed, scale and flex­i­bil­ity they need to an­a­lyze any­thing, de­ploy any­where and de­liver an­a­lyt­ics that mat­ter. Van­tage de­liv­ers true in­tel­li­gence about what mat­ters most to the suc­cess of each busi­ness. But tech­nol­ogy is only part of the story. Ter­a­data Con­sult­ing pro­vides ac­cess to more than 5,000 ex­perts around the globe and the on­go­ing ser­vice ca­pa­bil­i­ties needed to im­ple­ment per­va­sive data in­tel­li­gence across the largest en­ter­prises, solv­ing some of the world’s most chal­leng­ing prob­lems.

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