PCB ter­mi­nates con­tract with HBL PSL’s in­ter­na­tional me­dia rights holder

Daily Messenger - - Sportlight - Dr M. Arif Hafeez Sports Re­porter

KARACHI: The Pak­istan Cricket Board to­day an­nounced it has ter­mi­nated the con­tract of the HBL Pak­istan Su­per League 2020 in­ter­na­tional me­dia rights part­ner fol­low­ing a series of breaches, in­clud­ing mat­ters re­lat­ing to pay­ments.

Tech­front In­ter­na­tional FZE had se­cured HBL PSL’s in­ter­na­tional me­dia rights from 2019-2021, but due to a series of con­trac­tual vi­o­la­tions, the PCB has ter­mi­nated the agree­ment.

Shoaib Naveed, PSL – Pro­ject Ex­ec­u­tive, said: “The PCB works pro­fes­sion­ally and with in­tegrity and trans­parency. In this in­stance, the part­ner, de­spite re­peated re­minders and dis­cus­sions, failed to hon­our its com­mit­ment and obli­ga­tions, leav­ing the PCB with no other op­tion but to ter­mi­nate the agree­ment.

“The ter­mi­na­tion of the agree­ment at this stage was also nec­es­sary so the PCB had suf­fi­cient time to start ex­ploit­ing other av­enues and part­ners for the fu­ture HBL Pak­istan

Su­per League events. Since its in­cep­tion in 2016, the HBL PSL has be­come one of the most at­trac­tive and com­pet­i­tive leagues around the world.

“The PCB is al­ready in dis­cus­sions with var­i­ous sub-li­censees and rel­e­vant broad­cast­ers in the in­ter­na­tional ter­ri­to­ries. The process is al­ready un­der­way to en­sure a ro­bust me­dia rights strat­egy for the HBL Pak­istan Su­per League 2021 and on­wards.”

The PCB re­serves its rights in terms of claim­ing ap­pro­pri­ate reme­dies and dam­ages, and will be tak­ing strictest pos­si­ble mea­sures to en­sure and safe­guard the league’s in­ter­ests as well as its valu­able stake­hold­ers.

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