Boost­ing Rice Ex­ports

Enterprise - - Editor’s desk - Faizan Qureshi Faisal­abad

Hav­ing my roots in Sindh where the best qual­ity rice is pro­duced, it was good to read about rice ex­ports in your mag­a­zine. It is very com­mend­able that you are do­ing reg­u­lar fea­tures on ex­port items of Pak­istan like seafood, man­goes, etc. This way we can pro­mote our prod­ucts and pro­duce in coun­tries where the mag­a­zine is cir­cu­lated.

The ar­ti­cle men­tioned that in the rice ex­port mar­ket Pak­istan faces tough competition now and Thai­land and Viet­nam dom­i­nate the mar­ket. The pack­ag­ing of rice is very im­por­tant in this re­gard. The sub­stan­dard qual­ity in pack­ag­ing causes the long grain to break so much so that 25 per­cent bro­ken rice has been re­ported in the pack­aged rice that is ex­ported. This is not a good sign as other bas­mati rice ex­port­ing coun­tries like In­dia might use the sit­u­a­tion to take our place

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