Ad­ver­tis­ing Awards 2011 an­nounced

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The Pak­istan Ad­ver­tis­ers So­ci­ety (PAS) would be host­ing its first ever ad­ver­tis­ing awards in May 2011. This was an­nounced by Mr. Aly Mus­tan­sir, Chair­man PAS, at a press con­fer­ence. These awards would aim ‘to raise the stan­dard of ad­ver­tis­ing in Pak­istan’ and would en­cour­age ad­ver­tis­ing with a sense of re­spon­si­bil­ity to­wards con­sumers and busi­ness goals.

PAS awards will hon­our ‘creativ­ity, idea and strat­egy that works’ to pro­mote busi­ness with a pos­i­tive im­pe­tus in the in­dus­try. Awards would be given in 25 ma­jor cat­e­gories for cam­paigns and mar­ket­ing ef­forts that were re­leased in Pak­istan be­tween Jan­uary 1and De­cem­ber 31, 2010.

Fuad Chun­dri­gar, Chair­man of the Awards Com­mit­tee, said that the com­mit­tee of judges will com­prise notable per­son­al­i­ties and ex­perts from all over Pak­istan, drawn from mar­ket­ing, ad­ver­tis­ing, me­dia and academia. An­war Ram­mal, Syed Jawaid Iqbal, Server Moosavee, Dr. Prof. Ehsan Ul Haq, Ar­shad Mah­mud, Tapu Javeri, So­hail An­sar and Shoaib Qureshi are some of the em­i­nent peo­ple in the jury.

The Ad­ver­tis­ing As­so­ci­a­tion of Pak­istan (AAP) is the in­dus­try part­ner of the PAS Ad­ver­tis­ing Awards 2011

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