rewards fashion and design students
Gul Ahmed, despite following the run of the mill fashion show concept, acknowledged student designers at the Gul Ahmed Fashion Awards 2011 ceremony on March 17, at the DHA Golf Club Convention Centre in Karachi. The textile giant invited entrants from various fashion and design schools to display their creativity in designing garments and accessories.
This was the First Annual Gul Ahmed Fashion Award ceremony and was held as a part of the company’s corporate social responsibility.
Speaking about the event, director Gul Ahmed, Ziad Bashir said, “These are some of the best fashion students of Pakistan and have strong creative talent. It’s time we give back to society, the society whose endless support has made us who we are today. Hence, we are holding the Gul Ahmed Fashion Awards 2011.”
The significance and philosophy of the event was asserted by Bashir when he added, “We don’t give back to the educational sector of our society, we don’t provide a platform to young talent and this event is the first of its kind. The quicker we bridge the gap between educational institutes and business setups, the better it will be for the economy.”
The event was attended by some leading fashion and design schools of the country, namely, Asian Institute of Fashion Design (AIFD) and Indus Valley School of Art and Architecture (IVS) from Karachi; Iqra University from Islamabad and National College of Art and Architecture (NCA) and Pakistan Institute of Fashion Design (PIFD) from Lahore.
The work of amateurs was judged by Muniba Kamal, Aamna Isani, Nabila, Fareshteh Aslam, Ayesha Tammy Haq, Kamiar Rokni, Maheen Kardar, Tariq Amin and Ayesha Hashwani. The candidates were rated on their work in both garments and accessories.
The glitzy event concluded with the announcement of awards. The winner of the Accessory competition was Sidra Asim from the NCA while the runner-up title went to Ali Yousuf from Indus Valley. In the Fashion category, the winner was Sehar Sadiq from Iqra University while the runner up award went to Schehrezade Sohail Muzammil from PIFD.
Other participants of the event included, Muhammad Annus Abrar, Neil Uchong, Sehrish Butt, Amna Tariq Moten, Farah Qasim Zaur, Aiman Chughtai, Sania Azhar, Osaf Rehman, Farkhanda Amjad, Hafsa Umar Farooq and Faizan Ahmed Iftikhar