re­wards fash­ion and de­sign stu­dents

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Gul Ahmed, de­spite fol­low­ing the run of the mill fash­ion show con­cept, ac­knowl­edged stu­dent de­sign­ers at the Gul Ahmed Fash­ion Awards 2011 cer­e­mony on March 17, at the DHA Golf Club Con­ven­tion Cen­tre in Karachi. The tex­tile gi­ant in­vited en­trants from var­i­ous fash­ion and de­sign schools to dis­play their creativ­ity in designing gar­ments and ac­ces­sories.

This was the First An­nual Gul Ahmed Fash­ion Award cer­e­mony and was held as a part of the com­pany’s cor­po­rate so­cial re­spon­si­bil­ity.

Speak­ing about the event, di­rec­tor Gul Ahmed, Ziad Bashir said, “These are some of the best fash­ion stu­dents of Pak­istan and have strong cre­ative tal­ent. It’s time we give back to so­ci­ety, the so­ci­ety whose end­less sup­port has made us who we are to­day. Hence, we are hold­ing the Gul Ahmed Fash­ion Awards 2011.”

The sig­nif­i­cance and phi­los­o­phy of the event was as­serted by Bashir when he added, “We don’t give back to the ed­u­ca­tional sec­tor of our so­ci­ety, we don’t pro­vide a plat­form to young tal­ent and this event is the first of its kind. The quicker we bridge the gap be­tween ed­u­ca­tional in­sti­tutes and busi­ness set­ups, the bet­ter it will be for the econ­omy.”

The event was at­tended by some lead­ing fash­ion and de­sign schools of the coun­try, namely, Asian In­sti­tute of Fash­ion De­sign (AIFD) and In­dus Val­ley School of Art and Ar­chi­tec­ture (IVS) from Karachi; Iqra Univer­sity from Islamabad and Na­tional Col­lege of Art and Ar­chi­tec­ture (NCA) and Pak­istan In­sti­tute of Fash­ion De­sign (PIFD) from La­hore.

The work of am­a­teurs was judged by Mu­niba Kamal, Aamna Isani, Nabila, Fareshteh As­lam, Aye­sha Tammy Haq, Kamiar Rokni, Ma­heen Kar­dar, Tariq Amin and Aye­sha Hash­wani. The can­di­dates were rated on their work in both gar­ments and ac­ces­sories.

The glitzy event con­cluded with the an­nounce­ment of awards. The win­ner of the Ac­ces­sory competition was Sidra Asim from the NCA while the run­ner-up ti­tle went to Ali Yousuf from In­dus Val­ley. In the Fash­ion cat­e­gory, the win­ner was Se­har Sadiq from Iqra Univer­sity while the run­ner up award went to Schehrezade So­hail Muza­m­mil from PIFD.

Other par­tic­i­pants of the event in­cluded, Muham­mad Annus Abrar, Neil Uchong, Sehrish Butt, Amna Tariq Moten, Farah Qasim Zaur, Ai­man Chugh­tai, Sa­nia Azhar, Osaf Rehman, Farkhanda Am­jad, Hafsa Umar Fa­rooq and Faizan Ahmed Iftikhar

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