Busi­nesses need blogs

Enterprise - - On the web -

As times change, new tech­niques are de­vel­oped and adopted to suit the needs of cus­tomer sat­is­fac­tion and to keep track of buy­ing habits, new trends and competition in the mar­ket. With ad­vance­ments in web tech­nol­ogy, peo­ple are us­ing the in­ter­web to re­view mar­kets, re­search the right prod­ucts and to shop. Web pres­ence for a com­pany serves as a nice wrap­ping pa­per which would at­tract a prospec­tive buyer to cer­tainly want to take a peek at. Since man­ag­ing a full-fledged web­site re­quires train­ing, one can al­ways go for the sim­pler and more cost-ef­fec­tive op­tion called the blog.

For en­trepreneurs spe­cially, the dif­fer­ence that counts is buy­ing a do­main name. This can be costly some­times but if you choose to have a blog, it would not only be free but a fa­cil­ity that an en­tre­pre­neur can man­age him­self rather than a web­de­vel­oper who you would need to hire to run the web­site.

Here is in­for­ma­tion to help you un­der­stand why you need a blog for your busi­ness. Au­di­ence: Ev­ery busi­ness needs traf­fic, whether this is foot traf­fic in a high street store or an

In­form, in­ter­act and learn from your au­di­ence

In­formed and ed­u­cated vis­i­tors be­come con­fi­dent, loyal cus­tomers. More peo­ple are turn­ing to the in­ter­net to re­search be­fore they buy. You can po­si­tion your com­pany as a go-to re­source, thereby win­ning more busi­ness. You can gain in­sights into your cus­tomers’ minds, their needs, chal­lenges and pref­er­ences. Com­ments, feed­back Re­tain Au­di­ence: Mar­keters usu­ally fo­cus on gain­ing ini­tial vis­i­bil­ity through ad­ver­tis­ing or other means. How­ever, a mis­di­rected ad cam­paign would be enough to de­stroy the ef­forts you put in on build­ing your dream busi­ness. A blog is a unique, long-last­ing and more efficient way to re­tain your cus­tomers and to keep on pur­su­ing them. Adding in­spi­ra­tional sto­ries of suc­cess from two or 3 cus­tomers would on­line store. A good blog not only gen­er­ates traf­fic, but also helps re­tain that traf­fic, keep­ing peo­ple com­ing back and grow­ing in loy­alty. forms, sur­veys and polls be­come in­stant, spon­ta­neous mar­ket re­search tools. It’s like work­ing with a free fo­cus group that tells you which prod­ucts you should cre­ate and why. do more to a busi­ness than a 20-sec­ond ad on TV.

It adds warmth to the cus­tomer-seller re­la­tion­ship and cre­ates a pos­i­tive im­age of the brand. Help, con­tacts, Em­ploy­ees Find­ing the right em­ployee could not be so easy but a blog makes it easy. To­day re­cruit­ment com­pa­nies charge a hefty amount to of­fer their ser­vices but you can be a re­cruiter for your com­pany with­out hav­ing to suf­fer the night­mares of han­dling ill-qual­i­fied and in­ap­pro­pri­ate staff. Brand­ing The pos­i­tive at­ten­tion from your au­di­ence and long-term ex­pe­ri­ences cre­ate a stronger brand. Com­mu­ni­ca­tion of this leads to wordof-mouth ad­ver­tis­ing and that is not just a free ser­vice but a much more ef­fec­tive form of ad­ver­tis­ing. Bet­ter ser­vices Since the flow of com­mu­ni­ca­tion is twoway and reg­u­lar, a busi­ness­man is able get im­me­di­ate re­sponse to the ser­vices or prod­uct he is of­fer­ing. This al­lows the en­tre­pre­neur to work on the im­prove­ment of the brand and run a flour­ish­ing en­ter­prise

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