Chang­ing things when change is hard

Ti­tle: Switch: How to Change Things When Change Is Hard Au­thor: Dan Heath and Chip Heath Pub­lisher: Crown Busi­ness Price: $15.47 No. of Pages: 320 pages

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Switch makes the psy­chol­ogy be­hind how hard it is to change ac­ces­si­ble. It de­mys­ti­fies the ba­sic psy­cho­log­i­cal conflicts that can lead to poor choices or de­rail the most com­plex busi­ness team. The au­thors’ lessons are backed up by anec­dotes that deal with such things as new meth­ods used to re­form abu­sive par­ents, the re­vi­tal­iza­tion of a dy­ing South Dakota town, and the re­brand­ing of mega store Tar­get. It makes its points us­ing nar­ra­tive, yet the sto­ries are rooted in schol­arly sources.

Switch is a les­son in how to fear­lessly take on a chal­lenge, and lead groups through a change. This clever dis­cus­sion is an en­ter­tain­ing and ed­u­ca­tional must-read to get out of a rut. And if change is the one thing we can count on, this book has great ideas, inspiration and ex­am­ples

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