Changing things when change is hard
Title: Switch: How to Change Things When Change Is Hard Author: Dan Heath and Chip Heath Publisher: Crown Business Price: $15.47 No. of Pages: 320 pages
Switch makes the psychology behind how hard it is to change accessible. It demystifies the basic psychological conflicts that can lead to poor choices or derail the most complex business team. The authors’ lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of mega store Target. It makes its points using narrative, yet the stories are rooted in scholarly sources.
Switch is a lesson in how to fearlessly take on a challenge, and lead groups through a change. This clever discussion is an entertaining and educational must-read to get out of a rut. And if change is the one thing we can count on, this book has great ideas, inspiration and examples