Rules for winning in a competitive economy
Title: The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy Author: Adrian C. Ott Publisher: HarperBusiness Price: $17.81 No. of Pages: 240 pages
Today’s consumers are multi-tasking more than ever. This book shows you how to take advantage of timeslicing strategies to develop products and services that your customers will be happy to interact with. Ott uses a variety of research studies to show us how there are exponentially more products and services competing for a static slice of our time.
Being at the right place at the right time is not just a trend, but a pre-requisite in being chosen by your ideal customer. She illustrates her points with case studies of companies that have gotten it right, such as Symantec, Netflix, Amazon, and FreshDirect. 24hour Customer will get you thinking in a new way about new products and services that you can launch in your business