Rules for win­ning in a com­pet­i­tive econ­omy

Ti­tle: The 24-Hour Cus­tomer: New Rules for Win­ning in a Time-Starved, Al­ways-Con­nected Econ­omy Au­thor: Adrian C. Ott Pub­lisher: HarperBusi­ness Price: $17.81 No. of Pages: 240 pages

Enterprise - - Book bazaar -

To­day’s con­sumers are multi-task­ing more than ever. This book shows you how to take ad­van­tage of times­lic­ing strate­gies to de­velop prod­ucts and ser­vices that your cus­tomers will be happy to in­ter­act with. Ott uses a va­ri­ety of re­search stud­ies to show us how there are ex­po­nen­tially more prod­ucts and ser­vices com­pet­ing for a static slice of our time.

Be­ing at the right place at the right time is not just a trend, but a pre-req­ui­site in be­ing cho­sen by your ideal cus­tomer. She il­lus­trates her points with case stud­ies of com­pa­nies that have got­ten it right, such as Sy­man­tec, Net­flix, Ama­zon, and FreshDirect. 24hour Cus­tomer will get you think­ing in a new way about new prod­ucts and ser­vices that you can launch in your busi­ness

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