Sharing is the new business
Title: The Mesh: Why the Future of Business Is Sharing Author: Lisa Gansky Publisher: Portfolio Hardcover Price: $17.13 No. of Pages: 256 pages
Traditional businesses follow a simple formula: create a product or service, sell it, and collect money. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright.
The movement for ecological living has opened up a series of services and products. The Mesh will show you how to build trusted brands and value through leveraging shared resources. Johan Donahoe, CEO of eBay suggests reading this book by saying, “The Mesh clearly reveals the dramatic shift enabled by our connected world. And Gansky’s practical experience makes it real. It’s essential reading for anyone in business.”