Shar­ing is the new busi­ness

Ti­tle: The Mesh: Why the Fu­ture of Busi­ness Is Shar­ing Au­thor: Lisa Gan­sky Pub­lisher: Port­fo­lio Hardcover Price: $17.13 No. of Pages: 256 pages

Enterprise - - Book bazaar -

Tra­di­tional busi­nesses fol­low a sim­ple for­mula: cre­ate a prod­uct or ser­vice, sell it, and col­lect money. Mesh com­pa­nies use so­cial me­dia, wire­less net­works, and data crunched from ev­ery avail­able source to pro­vide peo­ple with goods and ser­vices at the ex­act mo­ment they need them, with­out the bur­den and ex­pense of own­ing them out­right.

The move­ment for eco­log­i­cal liv­ing has opened up a se­ries of ser­vices and prod­ucts. The Mesh will show you how to build trusted brands and value through lever­ag­ing shared re­sources. Jo­han Don­a­hoe, CEO of eBay sug­gests read­ing this book by say­ing, “The Mesh clearly re­veals the dra­matic shift en­abled by our con­nected world. And Gan­sky’s prac­ti­cal ex­pe­ri­ence makes it real. It’s es­sen­tial read­ing for any­one in busi­ness.”

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