More than a magic wand
Today, businesses must stay in the consumer’s attention loop. Gaining attention through social media is the current marketing trend, but a mere Facebook page, Twitter tweets or indulging in blogging cannot be described as an effective marketing strategy. After all, social media is not a magic wand that yields high profits.
For using the social media, businesses must perform research on their own brands. In this way, they will be able to set goals which may include improved brand image, higher consumer loyalty, better profits and a bigger voice for an extended outreach.
Businesses usually shy away from the social media as they feel distant to the hard core technicalities of web traffic, generating leads and advertisement clicks. What needs to be focused is that online channels offer the visibility of a brand’s name on the social media. By continuously providing the brand’s relevant information and news to the consumer recognition goes higher.
Research on target audience follows. It is a known fact that internet users belong to diverse groups of age, economy, professions and personal liking. A crosssectional research on the online users would benefit the marketer to reach the target consumer.
A more enhanced way of dealing with calls and emails requesting for more information would be to use live chat software. The present day consumer wants to directly interact with the producer. Enhanced live chat software allows one-on-one communication, enabling the company to address complaints and answer queries immediately.
Businesses employing such interpersonal marketing strategies through social media can certainly expect to go further than their competitors