Fashion is about individuality
As the pioneers of fashion event management in Pakistan, we at Catwalk believe that the industry has grown considerably in terms of event strategy planning, creativity and execution. The advent of Fashion Week, mega lawn exhibitions and the launch of fashion retail outlets has given a boost to the event management industry. Catwalk believes that it is successful event planning and management that has provided a platform to designers and especially fresh talent to exhibit their collections and reach out to their customers through successful fashion events.
The fashion event is what connects fashion with its audiences. Creating an ambiance that is a reflection of the genre of fashion being exhibited is the most vital tenet of fashion event management. From the clothes on the ramp, the models, accessories and their body language to lighting, music and interior arrangements, all fall under the umbrella of fashion event management. Fashion is about individuality, an identity. The essence of fashion is expressed through the event itself. It is what draws your consumer towards the fashion brand. In this modern age of media, a successful event with the right people is what brings media coverage for the fashion brand. Building a favorable rapport with the media and maintaining constant presence in all important media is what will build the fashion brand through successful PR.
We at Catwalk follow a client-centric philosophy. As long as our client is satisfied, we believe our targets have been met. Catalyst, the sister concern of Catwalk, helps clients in formulating a coherent PR strategy that exposes the right content to the media to generate positive word of mouth for the client’s brand.