Fash­ion is about in­di­vid­u­al­ity

Enterprise - - Interview -

As the pi­o­neers of fash­ion event man­age­ment in Pak­istan, we at Cat­walk be­lieve that the in­dus­try has grown con­sid­er­ably in terms of event strat­egy plan­ning, creativ­ity and ex­e­cu­tion. The ad­vent of Fash­ion Week, mega lawn ex­hi­bi­tions and the launch of fash­ion re­tail out­lets has given a boost to the event man­age­ment in­dus­try. Cat­walk be­lieves that it is suc­cess­ful event plan­ning and man­age­ment that has pro­vided a plat­form to de­sign­ers and es­pe­cially fresh tal­ent to ex­hibit their col­lec­tions and reach out to their cus­tomers through suc­cess­ful fash­ion events.

The fash­ion event is what con­nects fash­ion with its au­di­ences. Cre­at­ing an am­biance that is a re­flec­tion of the genre of fash­ion be­ing ex­hib­ited is the most vi­tal tenet of fash­ion event man­age­ment. From the clothes on the ramp, the mod­els, ac­ces­sories and their body lan­guage to light­ing, mu­sic and in­te­rior ar­range­ments, all fall un­der the um­brella of fash­ion event man­age­ment. Fash­ion is about in­di­vid­u­al­ity, an iden­tity. The essence of fash­ion is ex­pressed through the event it­self. It is what draws your con­sumer to­wards the fash­ion brand. In this mod­ern age of me­dia, a suc­cess­ful event with the right peo­ple is what brings me­dia cov­er­age for the fash­ion brand. Build­ing a fa­vor­able rap­port with the me­dia and main­tain­ing con­stant pres­ence in all im­por­tant me­dia is what will build the fash­ion brand through suc­cess­ful PR.

We at Cat­walk fol­low a client-cen­tric phi­los­o­phy. As long as our client is sat­is­fied, we be­lieve our tar­gets have been met. Cat­a­lyst, the sis­ter concern of Cat­walk, helps clients in for­mu­lat­ing a co­her­ent PR strat­egy that ex­poses the right con­tent to the me­dia to gen­er­ate pos­i­tive word of mouth for the client’s brand.

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