A bridge from luxury to extravagance
At heart, I am a slave to fashion and the latest trends. keep up with the latest styles, motifs, colours and designs. I go to several trade fairs and buy every catalogue. There is always something new and exciting.
My jewellery is a true union of the east and the west and I imbibe the best of both trends. I love Graff, Grisogno, Bulgari and Van Cleef in the west, and in the east, I look at all our traditional paisley, matka and bali styles and the use of explosive colour. I am designing diamond hoops with desi flowers and chaand balis with Taiwanese coral and Irani firoza (turquoise). My jewellery has a distinct signature style which cuts out fuss and concentrates on straight lines. I dislike complicated stuff and stick to one theme within each piece.
When I started working with this stone, I felt the excitement and joy that people feel when purchasing a diamond. It is beyond words. When my clients reward themselves or their loved ones with this forever gem they feel like they are crossing the boundaries of decadence. It is a truly addictive feeling, a bridge from luxury to extravagance. It is the ultimate thing to wear. You really cannot get beyond this, and I feel I have found my forte.
Jewellery-making is a vast art. When you choose your medium, you choose your palate and you set your boundaries. It sets a focus for me. There is a massive demand for jewellery at times of weddings, births and anniversaries. In the west, it is a luxury, so in times of recession, sales tend to drop. In the east, it is a necessity so all eastern markets (Hong Kong, Singapore), including Pakistan, remain buoyant. This allows business to continue even if the world economy is soft.
Sara Taseer Shoaib