Kari­gar – the back­bone of fash­ion in­dus­try

Enterprise - - Interview -

De­spite the ba­sic prob­lems of con­sid­er­able in­cen­tives not be­ing of­fered to crafts­men by fash­ion busi­ness own­ers, work­ers con­tinue to ex­plore new op­por­tu­ni­ties of growth. One such kari­gar (crafts­man) shared his views with En­ter­prise: “More ed­u­cated peo­ple are com­ing to­wards fash­ion kari­gari as it has be­come a highly spe­cial­ized field of learn­ing like any other pro­fes­sion. We have bet­ter net­work­ing now, which brings us suc­cess­ful busi­ness op­por­tu­ni­ties. Through ad­ver­tis­ing, Face­book and e-mail, we are able ex­pand our clien­tele and pro­vide clients with their de­sired out­fits and fash­ion ac­ces­sories.” He fur­ther said, “Both the cities of Karachi and La­hore have be­come fash­ion cen­tres, where high qual­ity work is be­ing pro­duced. Karachi of­fers more net­work­ing op­por­tu­ni­ties through Expo Cen­tre ex­hi­bi­tions and such ad­ver­tis­ing plat­forms as Home Xpress.” The growth of fash­ion crafts­men, lo­cated at the base of the in­dus­try, in­di­cates pos­i­tive ver­ti­cal pros­per­ity for Pak­istan’s fash­ion in­dus­try.

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