Karigar – the backbone of fashion industry
Despite the basic problems of considerable incentives not being offered to craftsmen by fashion business owners, workers continue to explore new opportunities of growth. One such karigar (craftsman) shared his views with Enterprise: “More educated people are coming towards fashion karigari as it has become a highly specialized field of learning like any other profession. We have better networking now, which brings us successful business opportunities. Through advertising, Facebook and e-mail, we are able expand our clientele and provide clients with their desired outfits and fashion accessories.” He further said, “Both the cities of Karachi and Lahore have become fashion centres, where high quality work is being produced. Karachi offers more networking opportunities through Expo Centre exhibitions and such advertising platforms as Home Xpress.” The growth of fashion craftsmen, located at the base of the industry, indicates positive vertical prosperity for Pakistan’s fashion industry.