Breaking into Ogilvy
Title: Confessions of an Advertising Man Author David Ogilvy Publisher: Atheneum Price: $10.52 No. of pages: 192
The New York Times attributes David Ogilvy as the creative force of modern advertising. An expelled student from Oxford, David Ogilvy founded the Ogilvy & Mather, one of the largest and most successful advertising agencies in the United States.
Confessions of an Advertising Man stands as a blueprint for sound business practice, as it is a collection of Ogilvy’s recognized and successful advertisement concepts, business tactics and strategic techniques. Ogilvy admired direct response advertisers, who test and measure everything and whose companies live or die based on the effectiveness of their ads.
The wisdom of Ogilvy is reflected by his statement, “Once a salesman, always a salesman”. He has compacted down his years of research, testing and experience in this book, which has included it into the required reading lists of advertising classics