Break­ing into Ogilvy

Ti­tle: Con­fes­sions of an Ad­ver­tis­ing Man Au­thor David Ogilvy Pub­lisher: Atheneum Price: $10.52 No. of pages: 192

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The New York Times at­tributes David Ogilvy as the cre­ative force of mod­ern ad­ver­tis­ing. An ex­pelled stu­dent from Ox­ford, David Ogilvy founded the Ogilvy & Mather, one of the largest and most suc­cess­ful ad­ver­tis­ing agen­cies in the United States.

Con­fes­sions of an Ad­ver­tis­ing Man stands as a blue­print for sound busi­ness prac­tice, as it is a col­lec­tion of Ogilvy’s rec­og­nized and suc­cess­ful ad­ver­tise­ment con­cepts, busi­ness tac­tics and strate­gic tech­niques. Ogilvy ad­mired di­rect re­sponse ad­ver­tis­ers, who test and mea­sure ev­ery­thing and whose com­pa­nies live or die based on the ef­fec­tive­ness of their ads.

The wis­dom of Ogilvy is re­flected by his state­ment, “Once a sales­man, al­ways a sales­man”. He has com­pacted down his years of re­search, test­ing and ex­pe­ri­ence in this book, which has in­cluded it into the re­quired read­ing lists of ad­ver­tis­ing clas­sics

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