Eco­nom­ics of green prod­ucts

Enterprise - - Editor’s desk - Ramis Khan Karachi

In the last is­sue, En­ter­prise high­lighted an in­ter­est­ing as­pect of the whole en­vi­ron­men­tal is­sue. I found the ti­tle of ‘Eco­con­scious­ness Chal­lenged’ rather in­trigu­ing as it re­flected a sorry state of af­fairs in the con­sump­tion of green prod­ucts. Un­doubt­edly, the af­ford­abil­ity fac­tor re­mains at the root of any con­sumer’s buy­ing de­ci­sion. It has been rightly pointed out by En­ter­prise, that in a strained econ­omy green prod­ucts should also present a money sav­ing goal and not only preach al­tru­ism. This may re­sult in more suc­cess­ful pur­chases and keep the en­vi­ron­ment safe. Af­ter all, it takes more time for a con­sumer to judge a prod­uct for a safe en­vi­ron­ment than to pay lesser money for the same prod­uct. In­creas­ingly sen­si­tive en­vi­ron­men­tal is­sues need more in­tel­li­gent eco­nomic pack­ag­ing for con­sumers than the tra­di­tional mar­ket­ing of ethics

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