Liv­ing Or­ganic!

To­day, most con­sumers have be­come in­cred­i­bly con­scious of not only the en­vi­ron­ment, but the way in which com­mer­cial prod­ucts im­pact their health and well-be­ing. For this rea­son, there are to­day more or­ganic prod­ucts in the mar­ket than ever be­fore.

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Or­ganic Farm­ing

The Roshni As­so­ci­a­tion is a com­mu­nity work­ing on the out­skirts of La­hore. The Roshni gar­dens are main­tained by the stu­dents and vol­un­teers of the as­so­ci­a­tion. The bio­dy­namic method of gar­den­ing uses no chem­i­cal fer­tilis­ers or pes­ti­cides. By sub­sti­tut­ing these chem­i­cals with com­post and other nat­u­ral fer­tilis­ers, the health of both the soil where the plants grow, as well as the fruits and veg­eta­bles that they pro­duce is pre­served. This sus­tain­able way of farm­ing ensures that a high qual­ity ar­ray of pro­duce is grown: rice, wheat, pota­toes, car­rots, chill­ies, okra, herbs, pump­kins, and a num­ber of fruits make up the ba­sic nu­tri­tion for the com­mu­nity. The high qual­ity of or­ganic pro­duce grown at Roshni has pulled in health-con­scious cus­tomers from the sur­round­ing ar­eas.

The pro­duce ob­tained from the farms has ex­clu­sive in­puts which are pro­vided by care­fully se­lected farm­ers, whose farm­ing prac­tices ex­clude the use of pes­ti­cides and chem­i­cal fer­tilis­ers. For years now, the peo­ple of La­hore have been eat­ing Roshni’s breads avail­able at a num­ber of Roshni Or­ganic shops. The bread is made from Ger­man recipes. The whole meal flour con­tains all parts of the grain and is there­fore much richer in vi­ta­mins and fi­bre, than white flour. The breads are con­sid­ered to be ben­e­fi­cial for the di­ges­tive and im­mune sys­tem and good for di­a­betes ◆

Or­ganic Meat

‘Meat One’ is a tai­lor-made chain of stores in Karachi. At Al Sha­heer, the par­ent com­pany of Meat One, the finest free range an­i­mals are se­lected and then raised on the com­pany’s farms strictly on or­ganic food. There is a vast dif­fer­ence in the qual­ity of meat ob­tained from an­i­mals that are grain-fed as com­pared to grass-fed.

Free range means that the an­i­mals are free from an­tibi­otics and growth hor­mones and other ar­ti­fi­cial im­pu­ri­ties. More­over, free range grass-fed an­i­mals have 50 per­cent less sat­u­rated fat than the farm-fed ones. Beef from grass-fed an­i­mal is also not greasy or laden with fat.

Nu­tri­tional sci­en­tists say that by switch­ing to grass-fed beef, it is eas­ier to avoid dis­eases, lose weight and have good health. The ‘Meat One’ brand has ac­quired the ISO 9001: 2000 cer­ti­fi­ca­tion and has won the SAFE Food Award 2009 from URS for qual­ity and hy­giene. In 2009, Al Sha­heer also won the first ‘Best Ex­port Per­for­mance’ award for Fresh and Frozen Meat from the Fed­er­a­tion of Pak­istan Cham­ber of Com­merce and In­dus­try. In 2010, Meat One started to make the same qual­ity meat avail­able for lo­cal con­sumers ◆

Or­ganic Café

N’eco’s Nat­u­ral Store & Cafe is a snack bar, deli and su­per store for or­ganic and nat­u­ral home and life­style prod­ucts all avail­able un­der one roof. The idea of or­ganic food is not new in Pak­istan. Herbs and nat­u­ral prod­ucts are deep-rooted in the cul­tural make-up of our so­ci­ety. N’eco’s has ac­tu­ally cre­ated an at­mos­phere of story-telling for that cul­tural or­ganic life­style.

Places like N’eco’s are for peo­ple who seek to pur­sue a healthy life­style. This store of­fers or­ganic food as well as skin, hair and health­care prod­ucts, some of which are made in-house (such as fresh ker­nel al­mond oil) while oth­ers are sourced from lo­cal and in­ter­na­tional pro­duc­ers.

The bak­ery menu of­fers meals that are low in fat and high in nu­tri­tion. For in­stance, bread of­fered by the bak­ery is made with whole wheat or gluten-free flour, brown sugar, free range eggs and or­ganic dry fruit.

All the or­ganic in­gre­di­ents are cooked in olive oil as N’eco’s be­lieves or­ganic tastes bet­ter. Fea­tur­ing an all-day break­fast menu, a whole­some lunch and din­ner fare, meals at the café can be tai­lor­made to suit a cus­tomer’s pref­er­ences. Flavours are rarely smoth­ered by spices used at the café. N’eco’s says it is affordable, fit­ness-minded and en­vi­ron­men­tally con­scious ◆

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