Microsoft empowers journalists through digital media
In a workshop held recently on ‘Digital Journalism and Social Media’, Microsoft Pakistan highlighted the importance of social media trends and the latest digital tools used by journalists in their daily work. Social media has become a very significant tool through which large audiences are accessing quality information in a very short span of time. Social media websites like Facebook and Twitter are easy access digital tools that have increasingly engaged millions of people at a time for information and connectivity.
Explaining the benefits of social media to a team of journalists, Microsoft Pakistan IT and marketing professionals provided a live demonstration on the diverse new aspects of digital journalism, including the latest tools and online facilities such as free space for blogging, collating and content sharing and using images and videos for better portrayal of media stories. A discussion on the changing role of traditional media followed in the context of national and international events. Explaining the global influence of social media, Shoaib Khalil, Marketing Lead, Microsoft Pakistan said, “If it were a country, Facebook would be the 3rd largest in the world with five hundred million users.” He further said, “Technological innovation which previously allowed the mass distribution of news and information to large audiences, is now giving the same power to individuals. Digital journalism enables media to impart news instantly with low entry barriers with the help of Internet and computer networking technologies. It also provides journalists with new avenues for writing genres, such as blogs and creating an innovative media landscape for the 21st century.”
Talking informally to the media persons attending the workshop, Khalil also discussed the effects of these social media tools on journalism practice today. He talked about the recently developed online tools by Microsoft to further assist journalists in their tasks such as the software ‘Windows Live Writer 2011’ that is ideal for one-stop blogging and the ‘Microsoft Bing Translator’ for real-time translations.
A brief yet informative session on cloud computing was conducted by Zafar Ul-Islam, Enterprise Technology Strategist, Microsoft Pakistan. He described it as a new era of computing for enterprises, saying, “Cloud can help save money, increase productivity and reduce management complexities. It is phenomenally cost-efficient and reliable. In other words, it is doing more with less.”
Microsoft is one of the leading service providers in cloud computing and bringing automated solutions to businesses and has been investing heavily in building computing resources for its customers. The benefits of cloud computing include shared infrastructure, self service of users’ own interface, scalability and flexibility, usagebased services requiring users to pay only for what they use, increased speed and low cost. The three services currently being offered by Microsoft are Software as a service (SaaS), Platform as a service (PaaS) and Infrastructure as a service (IaaS). Customers can choose from private, public and hosted private cloud computing services customized to their business needs