Microsoft em­pow­ers jour­nal­ists through dig­i­tal me­dia

Enterprise - - Event -

In a work­shop held re­cently on ‘Dig­i­tal Jour­nal­ism and So­cial Me­dia’, Microsoft Pak­istan high­lighted the im­por­tance of so­cial me­dia trends and the lat­est dig­i­tal tools used by jour­nal­ists in their daily work. So­cial me­dia has be­come a very sig­nif­i­cant tool through which large au­di­ences are ac­cess­ing qual­ity in­for­ma­tion in a very short span of time. So­cial me­dia web­sites like Face­book and Twit­ter are easy ac­cess dig­i­tal tools that have in­creas­ingly en­gaged mil­lions of peo­ple at a time for in­for­ma­tion and con­nec­tiv­ity.

Ex­plain­ing the ben­e­fits of so­cial me­dia to a team of jour­nal­ists, Microsoft Pak­istan IT and mar­ket­ing pro­fes­sion­als pro­vided a live demon­stra­tion on the di­verse new as­pects of dig­i­tal jour­nal­ism, in­clud­ing the lat­est tools and on­line fa­cil­i­ties such as free space for blog­ging, col­lat­ing and con­tent shar­ing and us­ing im­ages and videos for bet­ter por­trayal of me­dia sto­ries. A dis­cus­sion on the chang­ing role of tra­di­tional me­dia fol­lowed in the con­text of na­tional and in­ter­na­tional events. Ex­plain­ing the global in­flu­ence of so­cial me­dia, Shoaib Khalil, Mar­ket­ing Lead, Microsoft Pak­istan said, “If it were a coun­try, Face­book would be the 3rd largest in the world with five hun­dred mil­lion users.” He fur­ther said, “Tech­no­log­i­cal in­no­va­tion which pre­vi­ously al­lowed the mass dis­tri­bu­tion of news and in­for­ma­tion to large au­di­ences, is now giv­ing the same power to in­di­vid­u­als. Dig­i­tal jour­nal­ism en­ables me­dia to im­part news in­stantly with low en­try bar­ri­ers with the help of In­ter­net and com­puter net­work­ing tech­nolo­gies. It also pro­vides jour­nal­ists with new av­enues for writ­ing gen­res, such as blogs and cre­at­ing an in­no­va­tive me­dia land­scape for the 21st cen­tury.”

Talk­ing in­for­mally to the me­dia per­sons at­tend­ing the work­shop, Khalil also dis­cussed the ef­fects of these so­cial me­dia tools on jour­nal­ism prac­tice to­day. He talked about the re­cently de­vel­oped on­line tools by Microsoft to fur­ther as­sist jour­nal­ists in their tasks such as the soft­ware ‘Win­dows Live Writer 2011’ that is ideal for one-stop blog­ging and the ‘Microsoft Bing Trans­la­tor’ for real-time trans­la­tions.

A brief yet in­for­ma­tive session on cloud com­put­ing was con­ducted by Zafar Ul-Is­lam, En­ter­prise Tech­nol­ogy Strate­gist, Microsoft Pak­istan. He de­scribed it as a new era of com­put­ing for en­ter­prises, say­ing, “Cloud can help save money, in­crease pro­duc­tiv­ity and re­duce man­age­ment com­plex­i­ties. It is phe­nom­e­nally cost-efficient and re­li­able. In other words, it is do­ing more with less.”

Microsoft is one of the lead­ing ser­vice providers in cloud com­put­ing and bring­ing au­to­mated so­lu­tions to busi­nesses and has been in­vest­ing heav­ily in build­ing com­put­ing re­sources for its cus­tomers. The ben­e­fits of cloud com­put­ing in­clude shared in­fra­struc­ture, self ser­vice of users’ own in­ter­face, scal­a­bil­ity and flex­i­bil­ity, us­age­based ser­vices re­quir­ing users to pay only for what they use, in­creased speed and low cost. The three ser­vices cur­rently be­ing of­fered by Microsoft are Soft­ware as a ser­vice (SaaS), Plat­form as a ser­vice (PaaS) and In­fra­struc­ture as a ser­vice (IaaS). Cus­tomers can choose from pri­vate, pub­lic and hosted pri­vate cloud com­put­ing ser­vices cus­tom­ized to their busi­ness needs

Zafar Ul-Is­lam

Shoaib Khalil

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