E-books Smart Busi­ness Strat­egy

Enterprise - - On the web -

The pres­ence of an in­for­ma­tion prod­uct on the web has been ne­ces­si­tated by the grow­ing role of the in­ter­net in daily busi­ness ac­tiv­i­ties. An ar­ti­cle or a blog, how­ever, does not pro­vide suf­fi­cient data. Rather, busi­nesses now own e-books to per­form this func­tion. E-book pub­lish­ing has taken the net by storm over the last few years and is con­tin­u­ously grow­ing with the in­tro­duc­tion of new fea­tures.

E-books pro­vide busi­nesses with cer­tain ba­sic ben­e­fits. By own­ing an in­for­ma­tion prod­uct on the in­ter­net, busi­ness own­ers gain per­sonal in­de­pen­dence. They can get in­tro­duced to their de­sired mar­ket ac­cord­ing to their own de­fined ob­jec­tives. The huge mon­e­tary ben­e­fits can also not be ig­nored; e-book pub­lish­ing im­proves cash flow while es­tab­lish­ing busi­ness rep­u­ta­tion. Books or guides re­veal the knowl­edge and ex­per­tise of a cer­tain busi­ness to the peo­ple. It is a great tool to reach the global mar­ket in the least pos­si­ble time; this is be­cause the global mon­i­tors are keenly re­view­ing fast grow­ing busi­nesses.

The rise of the e-book mar­ket has al­lowed busi­nesses to elim­i­nate the high in­fra­struc­ture costs of a print prod­uct. A typ­i­cal print run of a few thou­sand books can cost a pub­lisher a hefty five fig­ures, whereas the ac­tual pub­lish­ing of an e-book amounts to vir­tu­ally noth­ing. More­over, the cat­e­gory of self-pub­lished books is gen­er­ally not en­ter­tained by the re­tail­ers. On the other hand, on­line re­tail­ers like Ama­zon’s Kin­dle and Nook stores as­sist self-pub­lished books. With an in­creas­ing num­ber of peo­ple buy­ing e-read­ers, the pur­chase of e-books is equally go­ing higher.

A gen­eral mis­con­cep­tion is that e-book pub­lish­ing is associated just with writers. In fact, the mag­ni­tude of work in­vites a whole or­ga­nized team to be placed. The team is sup­posed to be spe­cial­ized in designing, for­mat­ting, edit­ing and of course mar­ket­ing. Thus, busi­ness units es­tab­lished ex­clu­sively for pro­duc­ing e-books are cre­at­ing a revo­lu­tion on the web, ow­ing to a col­lec­tion of creativ­ity and high rev­enues. There are won­der­ful artists work­ing on the cover art and il­lus­tra­tions of e-books, while hired copy-ed­i­tors pro­vide a fin­ished look to the in­for­ma­tion prod­uct. This kind of as­sis­tance is nec­es­sary for writers who can only pro­duce writ­ten ma­te­rial from the com­pany’s data­base. But this writ­ing re­mains mean­ing­less for the cus­tomer un­less it is not pack­aged on mar­ket­ing lines.

The mar­ket­ing lessons for pro­duc­ing e-books ex­plain the tech­ni­cal ap­proach of how e-books should be de­signed. This in­cludes the im­pact of pow­er­ful head­lines, use of tes­ti­mo­ni­als to in­crease sales and how to make cap­ti­vat­ing ads for search en­gines.

For main­tain­ing a good qual­ity e-book, it is ad­vis­able to pur­chase roy­alty-free pho­tos. There are a va­ri­ety of stock pho­tog­ra­phy web­sites which pro­vide pur­chas­ing a li­cense to use pho­tos on a lim­ited scale. This brings cred­i­bil­ity to the in­for­ma­tion prod­uct and avoids any copy­right in­fringe­ment of il­lus­tra­tions.

Af­ter the e-book is out of its com­ple­tion phase, se­cu­rity also be­comes an im­por­tant con­sid­er­a­tion. It is lam­en­ta­ble that most peo­ple do not re­al­ize that shar­ing or re­selling an e-book that they pur­chased is il­le­gal and a vi­o­la­tion of copy­right law. There are affordable e-book se­cu­rity so­lu­tions that pre­vent il­le­gal file shar­ing and e-book piracy. The soft­ware sim­ply blocks ac­cess to il­le­gal copies and en­sure that peo­ple pur­chase the orig­i­nal prod­uct.

A safe and se­cure rep­re­sen­ta­tion of the com­pany on the web, with cred­i­ble in­for­ma­tion, is a smart busi­ness strat­egy in to­day’s glob­alised econ­omy

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