Re­viv­ing Rep­u­ta­tions

Enterprise - - Book mate -

Ti­tle: Cor­po­rate Rep­u­ta­tion: 12 Steps to Safe­guard­ing and Re­cov­er­ing Rep­u­ta­tion

Au­thor: Les­lie Gaines-Ross Price: $27.97 Pub­lisher: Wi­ley

No. of pages: 208

The Read­ers’ Re­view has rec­om­mended the book a must read for all cor­po­rate heads who are go­ing through a cri­sis or are smart enough to re­al­ize that ev­ery cor­po­ra­tion is prone to crises at some stage. In the mid­dle of any cri­sis, a com­pany’s rep­u­ta­tion is at stake which is re­garded as an in­valu­able com­pany as­set. There­fore, Les­lie Gaines-Ross has put in an ef­fort to make cor­po­rate ex­ec­u­tives ap­pre­ci­ate the im­por­tance of build­ing and pro­tect­ing cor­po­rate rep­u­ta­tion and the list of peo­ple re­spon­si­ble for this in­clude cus­tomers, em­ploy­ees, me­dia as well as NGOs. The book is or­ga­nized in a sim­ple man­ner: case stud­ies of lead­ing com­pa­nies such as IBM, BP, Xerox, Tyco, and Boe­ing have been an­a­lyzed in­depth. The re­pair process of an ail­ing com­pany and restora­tion of its rep­u­ta­tion is di­vided into 12 steps, de­liv­er­ing crit­i­cal in­sights and prac­ti­cal so­lu­tions for cor­po­rate is­sues

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