Restaurant Industry in Pakistan
The restaurant industry is a thriving sector in Pakistan today and has made considerable progress. Restaurants have largely transformed from traditional retail stores into sophisticated businesses.
The ‘foodscape’ of Pakistan forms the core of any social meeting. It is not just a part of entertainment, but entertainment itself and has emerged as the most lucrative aspect of the country’s lifestyle industry. Due to prominence of food in the national consciousness, the restaurant sector is growing rapidly.
On the one hand the restaurant industry has been symbolized by the food street culture while on the other, the mushrooming of commercial zones in the major cities and growing urbanization has given way to all kinds of eating outlets.
It is interesting to note that the country’s traditional food street culture has evolved into a modern eating out trend. Lahore’s Gawal Mandi and M. M. Alam Road can never lose their charm in comparison to springing food streets in Karachi’s shopping hubs of Clifton and Tariq Road and in Gulshan-e-Iqbal and Nazimabad. The new landmark of Port Grand food street in Karachi is a mark of renewal of the cultural and commercial worth of the city. Then of course there are quite diverse formal restaurants, foreign and local fast food franchises and innovative cafés.
Specializing in separate food categories of Chinese, Indian, Mediterranean, Japanese, Lebanese, Thai and more, many restaurants now provide a special experience within easy reach. Moreover, the Superhighway food joints serving the desi flavours of Karhai are also a delightful for the meat savvy palate. They are now mega open air joints and note merely highway stopovers.
What the fast food outlets offer is convenience and a vast network of such outlets now dot the Pakistani foodscape. In addition to burger chains, there are a number of outlets that focus on sandwich and pizza.
Besides Karachi, Lahore and Islamabad, good restaurants, as part of hotel chains or otherwise have reached the smaller but rapidly developing cities in Pakistan. Their focus is to provide the best eating experience through delicious menus and professional hospitality management. It is also observed that the international fast food franchises such as McDonald’s, Pizza Hut and KFC, etc., are responsible for giving the Pakistani restaurant industry an international flavour.
With people having more disposable income and more leisure time, restaurants are going for more creativity. Places like t2f ( the second floor) and Koel offer a combination of ambience and food besides creating a new platform for social exchange.
Similar to the evolution of the fashion sector in Pakistan, from small boutiques into an industry, the restaurant business has also taken a similar route. The missing link between restaurants and customers is now being established through the efforts of the private sector and the media. The industry also finds itself empowered by strong marketing tools that enable it to explore new consumer segments
Australia A$ 6 Bangladesh Taka 65 Bhutan NU 45 Brunei a B$8 Burma KK a10 Canada C$ 6 China RMB 30 France Fr 30 Hong Kong HK$ 30 India Rs. 65 Japan ¥ 500 Korea Won 3000 Malaysia RM 6 Maldives Rf 45 Nepal NcRs. 75 New Zealand NZ$ 7 Pakistan Rs. 100 Philippines P 75 Saudi Arabia SR 15 Singapore S$ 8 Sri Lanka Rs. 100 Thailand B 100 UK £3 USA $ 4.99