Restau­rant In­dus­try in Pak­istan

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The restau­rant in­dus­try is a thriv­ing sec­tor in Pak­istan to­day and has made con­sid­er­able progress. Restau­rants have largely trans­formed from tra­di­tional re­tail stores into so­phis­ti­cated busi­nesses.

The ‘food­scape’ of Pak­istan forms the core of any so­cial meet­ing. It is not just a part of en­ter­tain­ment, but en­ter­tain­ment it­self and has emerged as the most lu­cra­tive as­pect of the coun­try’s life­style in­dus­try. Due to promi­nence of food in the na­tional con­scious­ness, the restau­rant sec­tor is grow­ing rapidly.

On the one hand the restau­rant in­dus­try has been sym­bol­ized by the food street cul­ture while on the other, the mush­room­ing of com­mer­cial zones in the ma­jor cities and grow­ing ur­ban­iza­tion has given way to all kinds of eat­ing out­lets.

It is in­ter­est­ing to note that the coun­try’s tra­di­tional food street cul­ture has evolved into a mod­ern eat­ing out trend. Lahore’s Gawal Mandi and M. M. Alam Road can never lose their charm in com­par­i­son to spring­ing food streets in Karachi’s shop­ping hubs of Clifton and Tariq Road and in Gul­shan-e-Iqbal and Naz­imabad. The new land­mark of Port Grand food street in Karachi is a mark of re­newal of the cul­tural and com­mer­cial worth of the city. Then of course there are quite di­verse for­mal restau­rants, for­eign and lo­cal fast food fran­chises and in­no­va­tive cafés.

Spe­cial­iz­ing in sep­a­rate food cat­e­gories of Chi­nese, In­dian, Mediter­ranean, Ja­panese, Le­banese, Thai and more, many restau­rants now pro­vide a spe­cial ex­pe­ri­ence within easy reach. More­over, the Su­per­high­way food joints serv­ing the desi flavours of Karhai are also a de­light­ful for the meat savvy palate. They are now mega open air joints and note merely high­way stopovers.

What the fast food out­lets of­fer is con­ve­nience and a vast net­work of such out­lets now dot the Pak­istani food­scape. In ad­di­tion to burger chains, there are a num­ber of out­lets that fo­cus on sand­wich and pizza.

Be­sides Karachi, Lahore and Islamabad, good restau­rants, as part of ho­tel chains or oth­er­wise have reached the smaller but rapidly de­vel­op­ing cities in Pak­istan. Their fo­cus is to pro­vide the best eat­ing ex­pe­ri­ence through de­li­cious menus and pro­fes­sional hos­pi­tal­ity man­age­ment. It is also ob­served that the in­ter­na­tional fast food fran­chises such as McDon­ald’s, Pizza Hut and KFC, etc., are re­spon­si­ble for giv­ing the Pak­istani restau­rant in­dus­try an in­ter­na­tional flavour.

With peo­ple hav­ing more dis­pos­able in­come and more leisure time, restau­rants are go­ing for more cre­ativ­ity. Places like t2f ( the sec­ond floor) and Koel of­fer a com­bi­na­tion of am­bi­ence and food be­sides cre­at­ing a new plat­form for so­cial ex­change.

Sim­i­lar to the evo­lu­tion of the fash­ion sec­tor in Pak­istan, from small bou­tiques into an in­dus­try, the restau­rant busi­ness has also taken a sim­i­lar route. The miss­ing link be­tween restau­rants and cus­tomers is now be­ing estab­lished through the ef­forts of the pri­vate sec­tor and the me­dia. The in­dus­try also finds it­self em­pow­ered by strong mar­ket­ing tools that en­able it to ex­plore new con­sumer seg­ments

Aus­tralia A$ 6 Bangladesh Taka 65 Bhutan NU 45 Brunei a B$8 Burma KK a10 Canada C$ 6 China RMB 30 France Fr 30 Hong Kong HK$ 30 In­dia Rs. 65 Ja­pan ¥ 500 Korea Won 3000 Malaysia RM 6 Mal­dives Rf 45 Nepal NcRs. 75 New Zealand NZ$ 7 Pak­istan Rs. 100 Philippines P 75 Saudi Ara­bia SR 15 Sin­ga­pore S$ 8 Sri Lanka Rs. 100 Thai­land B 100 UK £3 USA $ 4.99

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