En­sem­ble - el­e­gant and eclec­tic

Enterprise - - Contents -

En­sem­ble was cre­ated in 2007 by Zeba and Shehrnaz Hu­sain in Karachi, who are also the sole of­fi­cial fran­chise hold­ers for the In­dian de­signer Ritu Ku­mar in Pak­istan. En­sem­ble was the first to bring sea­sonal fash­ion shows to Pak­istan and the first multi­brand store to host its own shows.

There are a num­ber of well-known names in their own right that add a fresh and ex­hil­a­rat­ing flavour to En­sem­ble. These in­clude Rizwan Beyg, Faiza Samee, Ma­heen Karim, Nida Azwer, Umar Batul, Umar Say­eed, Batul Rizvi, Sanya Muneer,,Sadaf Malaterre, Kamiar Rokni and Ad­nan

“When we shop for En­sem­ble, I think of my­self and my­self only. I don’t think of whether my cus­tomers would like this or if a client would be will­ing to pay for this. Do­ing that, I in­ad­ver­tently see my­self in my client’s shoes and don’t ex­pect them to be some­one else other than my­self. So I only buy that which ex­cites me and which I know I can af­ford.”

Pardesy along with In­dia’s Tarun Tahillani, Si­mar Du­gal and Ritu Ku­mar.

The de­but of the House of En­sem­ble’s co­in­cided with the re­launch of de­signer Shamaael in Novem­ber 2007, fol­lowed by the in­tro­duc­tion of Kamiar Rokni’s solo la­bel. En­sem­ble’s spring/sum­mer showcase was held in 2008 where Umar Say­eed, Sadaf Malaterre and Kamiar Rokni took to the ramp and Nilofer Shahid also show­cased her de­but Prêt col­lec­tion. This was fol­lowed by the fall/ win­ter fash­ion show the same year where Bunto Kazmi show­cased her Prêt col­lec­tion for the first time and the young de­signer Ad­nan Pardesy de­buted.

Sub­se­quently, Zeba and Shehrnaz launched the of­fi­cial Ritu Ku­mar re­tail out­let in Pak­istan and in­tro­duced Rizwan Beyg and Sana Sa­fi­naz’s ex­clu­sive and first ever re­tail ready Prêt and Porter col­lec­tion. They also opened an ex­clu­sive En­sem­ble out­let in Lahore.

En­sem­ble De­sign Stu­dio is the in-house line of En­sem­ble. An af­ford­able col­lec­tion, it reaf­firms that glam­our does not al­ways have to have a big price tag. Us­ing in­no­va­tive cuts and tra­di­tional South Asian trim­mings, rang­ing from Luc­know’s chikankari to kan­tha work on the best qual­ity fab­ric, the col­lec­tion com­prises semi-for­mal and for­mal wear. This makes an En­sem­ble out­fit a ‘must have’ on ev­ery woman’s list ev­ery sea­son.

The col­lec­tions are avail­able in stores in Lahore and at var­i­ous stock­ists across the globe. The out­fits in this col­lec­tion can sim­ply be bought off the rack and or­ders placed on the ba­sis of sam­ple pieces. En­sem­ble makes sure it cre­ates a one-off out­fit for its clients in­stead of repli­cat­ing the same look. The store can be ac­cessed through email and phone or you can sim­ply drop in for a quick dis­cus­sion and a cup of cof­fee.

This year has seen the birth of a new line called ‘One’. This is a ca­sual day­wear range aimed at pro­fes­sional women of all ages who want to look their best and do not have the time to chase their tai­lors. A pure cot­ton

- She­hernaz Hus­sain

col­lec­tion, ‘One’ car­ries you from work to lunch and then per­haps a cosy din­ner party. With new stocks coming in ev­ery day, clients make sure they have a new ‘One’ to wear ev­ery day.

Whether its Faiza Samee, Nida Azwar or Sanya Muneer, the out­fits are long loose flow­ing and bil­low­ing frocks and A-line shirts that are enough to flat­ter the fig­ure of any Pak­istani woman. Also re­al­is­ing that it is not easy for most peo­ple to af­ford cou­ture in these press­ing eco­nomic times, the col­lec­tion of western wear from Sadaf Malaterre and Ma­heen Karim can eas­ily be worn with tights and a scarf thrown around the shoul­ders or ca­su­ally draped around the neck to add a trendy twist to con­ven­tional wear. Cut, fit, fin­ish, va­ri­ety, ver­sa­til­ity and ac­ces­si­bil­ity is what prêt means for con­sumers and that’s pre­cisely what En­sem­ble of­fers.

Lo­cated in the up­scale neigh­bour­hood of Block 4 in Clifton in Karachi and at the Mall of Lahore, En­sem­ble pro­vides a per­sonal and en­joy­able shop­ping ex­pe­ri­ence in an el­e­gant set­ting

Zeba Hus­sain and Shehrnaz Hus­sain

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