Ensemble - elegant and eclectic
Ensemble was created in 2007 by Zeba and Shehrnaz Husain in Karachi, who are also the sole official franchise holders for the Indian designer Ritu Kumar in Pakistan. Ensemble was the first to bring seasonal fashion shows to Pakistan and the first multibrand store to host its own shows.
There are a number of well-known names in their own right that add a fresh and exhilarating flavour to Ensemble. These include Rizwan Beyg, Faiza Samee, Maheen Karim, Nida Azwer, Umar Batul, Umar Sayeed, Batul Rizvi, Sanya Muneer,,Sadaf Malaterre, Kamiar Rokni and Adnan
“When we shop for Ensemble, I think of myself and myself only. I don’t think of whether my customers would like this or if a client would be willing to pay for this. Doing that, I inadvertently see myself in my client’s shoes and don’t expect them to be someone else other than myself. So I only buy that which excites me and which I know I can afford.”
Pardesy along with India’s Tarun Tahillani, Simar Dugal and Ritu Kumar.
The debut of the House of Ensemble’s coincided with the relaunch of designer Shamaael in November 2007, followed by the introduction of Kamiar Rokni’s solo label. Ensemble’s spring/summer showcase was held in 2008 where Umar Sayeed, Sadaf Malaterre and Kamiar Rokni took to the ramp and Nilofer Shahid also showcased her debut Prêt collection. This was followed by the fall/ winter fashion show the same year where Bunto Kazmi showcased her Prêt collection for the first time and the young designer Adnan Pardesy debuted.
Subsequently, Zeba and Shehrnaz launched the official Ritu Kumar retail outlet in Pakistan and introduced Rizwan Beyg and Sana Safinaz’s exclusive and first ever retail ready Prêt and Porter collection. They also opened an exclusive Ensemble outlet in Lahore.
Ensemble Design Studio is the in-house line of Ensemble. An affordable collection, it reaffirms that glamour does not always have to have a big price tag. Using innovative cuts and traditional South Asian trimmings, ranging from Lucknow’s chikankari to kantha work on the best quality fabric, the collection comprises semi-formal and formal wear. This makes an Ensemble outfit a ‘must have’ on every woman’s list every season.
The collections are available in stores in Lahore and at various stockists across the globe. The outfits in this collection can simply be bought off the rack and orders placed on the basis of sample pieces. Ensemble makes sure it creates a one-off outfit for its clients instead of replicating the same look. The store can be accessed through email and phone or you can simply drop in for a quick discussion and a cup of coffee.
This year has seen the birth of a new line called ‘One’. This is a casual daywear range aimed at professional women of all ages who want to look their best and do not have the time to chase their tailors. A pure cotton
- Shehernaz Hussain
collection, ‘One’ carries you from work to lunch and then perhaps a cosy dinner party. With new stocks coming in every day, clients make sure they have a new ‘One’ to wear every day.
Whether its Faiza Samee, Nida Azwar or Sanya Muneer, the outfits are long loose flowing and billowing frocks and A-line shirts that are enough to flatter the figure of any Pakistani woman. Also realising that it is not easy for most people to afford couture in these pressing economic times, the collection of western wear from Sadaf Malaterre and Maheen Karim can easily be worn with tights and a scarf thrown around the shoulders or casually draped around the neck to add a trendy twist to conventional wear. Cut, fit, finish, variety, versatility and accessibility is what prêt means for consumers and that’s precisely what Ensemble offers.
Located in the upscale neighbourhood of Block 4 in Clifton in Karachi and at the Mall of Lahore, Ensemble provides a personal and enjoyable shopping experience in an elegant setting
Zeba Hussain and Shehrnaz Hussain