New dig­i­tal tools for me­dia

Enterprise - - Editor’s desk - Anum Iqbal Karachi

It is en­light­en­ing to know through En­ter­prise, about the pro­gres­sive turn tech­nol­ogy has taken by defin­ing higher stan­dards for dig­i­tal me­dia. The di­a­logue be­tween me­dia and Mi­crosoft’s tech­nol­ogy strate­gists in­di­cates the in­tro­duc­tion of tech­nol­ogy as a resource that jour­nal­ists should ap­ply to their daily work. This is important in con­text of the present sen­si­tive jour­nal­is­tic re­quire­ments in Pak­istan. How­ever, tech­nol­ogy strate­gists should also know the con­cerns of the rapidly evolv­ing me­dia. The land­scape of dig­i­tal me­dia is far more sen­si­tive to han­dle, where rapid de­vel­op­ments are push­ing the borders fur­ther ev­ery­day. To­day, tech­nol­ogy and me­dia go hand in hand and none can sur­vive without each other. Such events as the Mi­crosoft work­shop for jour­nal­ists are healthy and must be made a reg­u­lar fea­ture

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