Prospects for Hos­pi­tal­ity Man­age­ment

Enterprise - - Interview -

Peo­ple choose to dine out for the ul­ti­mate ex­pe­ri­ence of good food, pleas­ant am­bi­ence and warm hos­pi­tal­ity. The last decade wit­nessed the high­est vol­ume of lo­cal and for­eign in­vest­ment in Pak­istan in new ho­tels, restau­rants, clubs, re­sorts, fast food chains, cafes, ban­quet halls, cater­ing com­pa­nies, bak­eries and other busi­nesses re­lated to food. Sig­nif­i­cant progress has been made in the ser­vice sec­tor in terms of hos­pi­tal­ity, travel and tourism and it is clear that the in­dus­try has the ca­pac­ity to earn sub­stan­tial for­eign ex­change for the coun­try.

Hu­man resource de­vel­op­ment in the in­dus­try has, how­ever, not been pro­por­tion­ate to the re­quire­ments. The gov­ern­ment may not be pay­ing enough at­ten­tion to this area but the pri­vate sec­tor is putting in im­mense ef­forts to train the raw tal­ent and make it use­ful for the in­dus­try.

The hos­pi­tal­ity in­dus­try of­fers ex­cel­lent prospects for work and a re­spectable and de­cent work en­vi­ron­ment. Trained and skilled peo­ple are, in fact, in high de­mand.

Based in Lahore, the Col­lege of Tourism and Ho­tel Man­age­ment (COTHM), is the only premier in­sti­tu­tion in Pak­istan that im­parts travel, tourism and hos­pi­tal­ity man­age­ment and train­ing in the culi­nary arts. It main­tains in­ter­na­tion­ally rec­og­nized stan­dards in pro­duc­ing qual­i­fied, trained and skilled hu­man resource for the coun­try’s hos­pi­tal­ity in­dus­try.

The col­lege is work­ing in col­lab­o­ra­tion with lo­cal and in­ter­na­tional part­ners that in­clude Amer­i­can Ho­tel and Lodg­ing Ed­u­ca­tional In­sti­tute, In­sti­tute of Com­mer­cial Man­age­ment (UK), Tay­lor’s Col­lege Univer­sity (Malaysia), Eurhodip – The lead­ing Ho­tel Schools of Europe, World As­so­ci­a­tion of Chef So­ci­eties (WACS) and Chef’s As­so­ci­a­tion of Pak­istan

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