Oh, to be a Chef!

Enterprise - - Interview -

In Pak­istan, chefs are dis­cov­er­ing a new iden­tity. They have taken up food styling, be­com­ing con­sul­tants, are tak­ing up ad­vi­sory roles, pre­sent­ing TV shows, en­dors­ing food brands and even writ­ing recipe books. With the so­cial ac­cep­tance of the food busi­ness im­prov­ing de­spite lim­ited re­sources, bud­gets and mar­kets, chefs are do­ing a rea­son­ably com­mend­able job.

A num­ber of lo­cal and in­ter­na­tional uni­ver­si­ties are of­fer­ing de­grees in culi­nary arts which of­fers good ca­reer op­por­tu­ni­ties to peo­ple who have tal­ents in this area. The mar­ket is also open­ing up to new restau­rants and ho­tels which of­fer var­i­ous as­pects of spe­cial­iza­tion to peo­ple in­ter­ested in tak­ing up the pro­fes­sion.

The Chefs’ As­so­ci­a­tion of Pak­istan (CAP) is the only na­tional body rep­re­sent­ing the coun­try’s chefs, restau­ra­teurs, ed­u­ca­tors, learn­ers, culi­nar­i­ans and oth­ers who add value to the food prepa­ra­tion and pre­sen­ta­tion as­pects of the hos­pi­tal­ity in­dus­try in Pak­istan. CAP links lo­cal chefs, trainees, hos­pi­tal­ity in­dus­try peo­ple and oth­ers and shares with them in­for­ma­tion from around the world. Be­ing a mem­ber of the World As­so­ci­a­tion of Chefs So­ci­eties (WACS), CAP is com­mit­ted to up­lift­ing the pro­fes­sion of chefs in Pak­istan through ed­u­ca­tion, train­ing and pro­fes­sional de­vel­op­ment

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