Oh, to be a Chef!
In Pakistan, chefs are discovering a new identity. They have taken up food styling, becoming consultants, are taking up advisory roles, presenting TV shows, endorsing food brands and even writing recipe books. With the social acceptance of the food business improving despite limited resources, budgets and markets, chefs are doing a reasonably commendable job.
A number of local and international universities are offering degrees in culinary arts which offers good career opportunities to people who have talents in this area. The market is also opening up to new restaurants and hotels which offer various aspects of specialization to people interested in taking up the profession.
The Chefs’ Association of Pakistan (CAP) is the only national body representing the country’s chefs, restaurateurs, educators, learners, culinarians and others who add value to the food preparation and presentation aspects of the hospitality industry in Pakistan. CAP links local chefs, trainees, hospitality industry people and others and shares with them information from around the world. Being a member of the World Association of Chefs Societies (WACS), CAP is committed to uplifting the profession of chefs in Pakistan through education, training and professional development