The SAP revolution
Due to the increasing consolidation of business intelligence tools in IT departments, the business intelligence spending of enterprises has far surpassed the overall IT budget growth for several years. This shows that BI continues to be a technology at the centre of information-driven initiatives in organizations.
Systems, Applications and Products in Data Processing, or SAP, is now regarded as the overall market share leader in the worldwide business intelligence ( BI) market, owning nearly a quarter of the market. The BI market encompasses BI platforms, Corporate Management Performance ( CPM) suites and Analytic Applications and Performance Management. The leading market analyst firm Gartner Inc. has ranked SAP at No. 1, holding 23 percent share of the worldwide market based on revenue, reflecting a 16.8 percent growth from 2009. Hassan Latif Jamal, Country Head, SAP Pakistan ( Liaison Office, SAP Malaysia) says, “ It is great to see recognition of our leadership in the business analytics market by Gartner, a leading analyst firm. We believe our performance – which is ahead of the market growth rate – demonstrates how customers are looking to SAP as a trusted business partner to help their return to growth.”
To capitalize on Pakistan’s business potential, SAP established a Liaison Office ( LO) in Pakistan in 2008. Under the supervision of the country head of SAP Pakistan, the Liaison office conducts promotional, customer and partner support activities from three offices located in Karachi, Lahore and Islamabad.
As part of its goal to bring customers of all sizes powerful, easy-to-use analytics solutions that lead the market, SAP recently announced its latest offerings tailored to fit the needs of small and midsize enterprises ( SMEs) and lines of business.
The SAP Crystal Server 2011 software and the 4.0 release of SAP Business Objects Edge Business Intelligence ( BI) software are designed to enable customers to better understand all facets of their businesses and make confident, datadriven decisions as events unfold in real time.
These solutions are intended to help SMEs and other businesses to get the most out of their IT investments and maximize their available resources by putting analytics tools directly into the hands of the people who need them most. Through SAP business solutions, the analytics landscape of Pakistan will grow from the current 10 percent to 30 percent by 2012.
In the words of Jamal, “ Our business analytics solutions help people, teams and entire organizations run smarter. Not only do we bring innovative technologies to market, we also help customers apply them to solve their business challenges. In doing so, we help them to deliver realtime information to any device, create agility across value chains and enable the previously impossible. This allows them to understand the business impact of risks and opportunities, and take coordinated action towards events as they are happening.”
Globally, enterprises are now taking advantage of cloud computing technology. Here SAP provides clients with the ‘ software as a service’ solutions ( SaaS) with four different dimensions. “ Cloud op and infrastructure” focuses on the need to have a strong foundation in order to successfully expand the corporation. “ On demand solutions” involves the development of new and customized solutions for different businesses whenever they require them. “ Co-innovation and ecosystem” requires organization to host multiple clients and partners to fully explore all the prospects of the business and learn about new opportunities. ‘ Cloud computing” is a key service offered by SAP cloud solutions enabling enterprises to have greater freedom to conduct their businesses regardless of their size.
There is a need for Pakistani companies to increasingly invest in technology for market success. SAP has a long term view for Pakistan and plans to expand its current customer base from 150 to 1,000 in the next 3 to five years. As Hassan Jamal asserts, “ Our technology and business expertise enable customers to go beyond what they seek to achieve. And this is the expertise we offer in the Pakistani market which is at par with our global standards.”