The SAP rev­o­lu­tion

Enterprise - - Performance -

Due to the in­creas­ing con­sol­i­da­tion of busi­ness in­tel­li­gence tools in IT de­part­ments, the busi­ness in­tel­li­gence spend­ing of en­ter­prises has far sur­passed the over­all IT bud­get growth for sev­eral years. This shows that BI con­tin­ues to be a tech­nol­ogy at the cen­tre of in­for­ma­tion-driven ini­tia­tives in or­ga­ni­za­tions.

Sys­tems, Ap­pli­ca­tions and Prod­ucts in Data Pro­cess­ing, or SAP, is now re­garded as the over­all mar­ket share leader in the world­wide busi­ness in­tel­li­gence ( BI) mar­ket, own­ing nearly a quar­ter of the mar­ket. The BI mar­ket en­com­passes BI plat­forms, Cor­po­rate Man­age­ment Per­for­mance ( CPM) suites and An­a­lytic Ap­pli­ca­tions and Per­for­mance Man­age­ment. The lead­ing mar­ket an­a­lyst firm Gart­ner Inc. has ranked SAP at No. 1, hold­ing 23 per­cent share of the world­wide mar­ket based on rev­enue, re­flect­ing a 16.8 per­cent growth from 2009. Has­san Latif Ja­mal, Coun­try Head, SAP Pak­istan ( Li­ai­son Of­fice, SAP Malaysia) says, “ It is great to see recog­ni­tion of our lead­er­ship in the busi­ness an­a­lyt­ics mar­ket by Gart­ner, a lead­ing an­a­lyst firm. We be­lieve our per­for­mance – which is ahead of the mar­ket growth rate – demon­strates how cus­tomers are look­ing to SAP as a trusted busi­ness part­ner to help their re­turn to growth.”

To cap­i­tal­ize on Pak­istan’s busi­ness po­ten­tial, SAP estab­lished a Li­ai­son Of­fice ( LO) in Pak­istan in 2008. Un­der the su­per­vi­sion of the coun­try head of SAP Pak­istan, the Li­ai­son of­fice con­ducts pro­mo­tional, cus­tomer and part­ner sup­port ac­tiv­i­ties from three of­fices lo­cated in Karachi, Lahore and Islamabad.

As part of its goal to bring cus­tomers of all sizes pow­er­ful, easy-to-use an­a­lyt­ics so­lu­tions that lead the mar­ket, SAP re­cently an­nounced its lat­est of­fer­ings tai­lored to fit the needs of small and mid­size en­ter­prises ( SMEs) and lines of busi­ness.

The SAP Crys­tal Server 2011 soft­ware and the 4.0 re­lease of SAP Busi­ness Ob­jects Edge Busi­ness In­tel­li­gence ( BI) soft­ware are de­signed to en­able cus­tomers to bet­ter un­der­stand all facets of their busi­nesses and make con­fi­dent, datadriven de­ci­sions as events un­fold in real time.

These so­lu­tions are in­tended to help SMEs and other busi­nesses to get the most out of their IT in­vest­ments and max­i­mize their avail­able re­sources by putting an­a­lyt­ics tools di­rectly into the hands of the peo­ple who need them most. Through SAP busi­ness so­lu­tions, the an­a­lyt­ics land­scape of Pak­istan will grow from the cur­rent 10 per­cent to 30 per­cent by 2012.

In the words of Ja­mal, “ Our busi­ness an­a­lyt­ics so­lu­tions help peo­ple, teams and en­tire or­ga­ni­za­tions run smarter. Not only do we bring in­no­va­tive tech­nolo­gies to mar­ket, we also help cus­tomers ap­ply them to solve their busi­ness chal­lenges. In do­ing so, we help them to de­liver real­time in­for­ma­tion to any de­vice, cre­ate agility across value chains and en­able the previously im­pos­si­ble. This al­lows them to un­der­stand the busi­ness im­pact of risks and op­por­tu­ni­ties, and take co­or­di­nated action to­wards events as they are hap­pen­ing.”

Glob­ally, en­ter­prises are now tak­ing ad­van­tage of cloud com­put­ing tech­nol­ogy. Here SAP pro­vides clients with the ‘ soft­ware as a ser­vice’ so­lu­tions ( SaaS) with four dif­fer­ent di­men­sions. “ Cloud op and in­fra­struc­ture” fo­cuses on the need to have a strong foun­da­tion in or­der to suc­cess­fully ex­pand the cor­po­ra­tion. “ On de­mand so­lu­tions” in­volves the de­vel­op­ment of new and cus­tom­ized so­lu­tions for dif­fer­ent busi­nesses when­ever they re­quire them. “ Co-in­no­va­tion and ecosys­tem” re­quires or­ga­ni­za­tion to host mul­ti­ple clients and part­ners to fully ex­plore all the prospects of the busi­ness and learn about new op­por­tu­ni­ties. ‘ Cloud com­put­ing” is a key ser­vice of­fered by SAP cloud so­lu­tions en­abling en­ter­prises to have greater free­dom to con­duct their busi­nesses re­gard­less of their size.

There is a need for Pak­istani com­pa­nies to in­creas­ingly in­vest in tech­nol­ogy for mar­ket suc­cess. SAP has a long term view for Pak­istan and plans to ex­pand its cur­rent cus­tomer base from 150 to 1,000 in the next 3 to five years. As Has­san Ja­mal as­serts, “ Our tech­nol­ogy and busi­ness ex­per­tise en­able cus­tomers to go be­yond what they seek to achieve. And this is the ex­per­tise we of­fer in the Pak­istani mar­ket which is at par with our global stan­dards.”

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