Jaf­fer­jees An ex­quis­ite trea­sure trove

Enterprise - - Promotion -

Over a cen­tury ago, the Jaf­fer­jees family be­came prom­i­nent as ex­pert sad­dlers and estab­lished their busi­ness in the city of Quetta, then a part of Bri­tish In­dia. With a com­mit­ment to us­ing the finest ma­te­ri­als and un­com­pro­mis­ing work­man­ship, Jaf­fer­jees estab­lished it­self as the pur­veyor of high qual­ity leather goods in In­dia. In the late 1920s, Jaf­fer­jees opened in Karachi.

By 1988, the Jaf­fer­jees name had be­come syn­ony­mous with leather prod­ucts of un­matched qual­ity, ne­ces­si­tat­ing the need for a brand iden­tity. Within a short pe­riod, the Jaf­fer­jees clien­tele wit­nessed the in­fu­sion of a brand­ing strat­egy that repo­si­tioned the Jaf­fer­jees name as be­ing syn­ony­mous with un­par­al­leled qual­ity and estab­lished it as the brand of choice for gen­uine leather prod­ucts.

Jaf­fer­jees has di­vided its prod­uct line into sep­a­rate cat­e­gories for women, men, busi­ness, gen­eral and gift sets, of­fer­ing a wide range of gen­uine leather prod­ucts, from ca­sual ac­ces­sories to for­mal bags and ac­ces­sories for ex­ec­u­tives. Peo­ple pre­fer to visit Jaf­fer­jees and no other store to buy high qual­ity cor­po­rate gifts.

Over the past 125 years, Jaf­fer­jees has trans­formed gen­uine leather prod­ucts into an art form. From a key fob to ex­quis­ite lug­gage sets, Jaf­fer­jees crafts­men hand craft a wide line of prod­ucts – a ladies’ evening bag that can be­come a con­ver­sa­tion piece, a doc­u­ment case that makes a state­ment on its own, or a desk ac­ces­sory that de­mands at­ten­tion. Ev­ery ar­ti­cle is a source of de­light and pride for connoisseurs of fine leather.

Jaf­fer­jees prod­ucts are also avail­able for dis­cern­ing in­ter­na­tional cus­tomers. Their Dubai store is lo­cated in the pres­ti­gious Bur Ju­man Cen­tre and is a unique shop­ping ex­pe­ri­ence for those look­ing for fine leather goods.

Jaf­fer­jees have three out­lets in Karachi (Clifton, Tariq Road and Park Towers) and one in Islamabad (Kohsar Mar­ket). These of­fer a num­ber of spe­cial­ized cus­tomer ser­vices such as per­son­al­iza­tion, or­der pack­ag­ing, spe­cial de­liv­ery and qual­ity main­te­nance tips. Cus­tomers can per­son­al­ize their prod­ucts with a name em­bossed in a classy font style. All pur­chases are wrapped in spe­cially cus­tom­ized Jaf­fer­jees soft cloth bag or box and wrapped in Jaf­fer­jees pa­per, mak­ing it a de­light to carry home or present as a gift.

Jaf­fer­jees takes or­ders from within Pak­istan and from around the world, through courier or air­mail, De­liv­er­ies from within Pak­istan re­quire 5 to fif­teen days, while in­ter­na­tional de­liv­er­ies re­quire 2 to three weeks. The ser­vice also en­sures com­plete or­der track­ing in the event of a lost de­liv­ery. The Jaf­fer­jees on­line cus­tomer ser­vice is ac­ces­si­ble round the clock while their web­site is by it­self quite a trea­sure trove.

The cus­tomer ser­vice puts an added ef­fort in pro­vid­ing cus­tomer pro­tec­tion. In or­der to curb the mis­use of cus­tomer credit cards, the mer­chant bank re­quires a scanned copy of Na­tional Iden­tity Card for lo­cal cus­tomers and pass­port or driver’s li­cense for for­eign cus­tomers. This copy has to be sub­mit­ted to cus­tomer ser­vice along with the or­der num­ber.

Thus, Jaf­fer­jees adds to a re­li­able name for a com­plete leather prod­ucts’ ex­pe­ri­ence. The brand does not just sell prod­ucts to the cus­tomers but turn them into per­ma­nent mem­bers, who turn up to Jaf­fer­jees for all their leather fan­tasies

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