Emi­rates in­flight en­ter­tain­ment - world’s best

Enterprise - - Biz traveller -

For the sev­enth year in a row, Emi­rates Air­line’s ‘ ice’ in­flight en­ter­tain­ment sys­tem has been awarded the ‘ World’s Best Air­line In­flight En­ter­tain­ment’ at the 2011 Sky­trax World Air­line Awards. The awards are based on vot­ing by over 18.8 mil­lion air­line pas­sen­gers be­long­ing to 100 dif­fer­ent na­tion­al­i­ties.

In­flight En­ter­tain­ment ( IFE) has be­come a key com­pet­i­tive bench­mark for air­lines world­wide. Emi­rates has main­tained its in­dus­try-lead­ing po­si­tion by con­tin­u­ously in­vest­ing in and ex­pand­ing its en­ter­tain­ment of­fer­ing; re­sult­ing in an in­cred­i­ble range of movies, tele­vi­sion and mu­sic from around the world. Emi­rates lat­est IFE sys­tem, ice Dig­i­tal Widescreen (‘ ice’ stands for in­for­ma­tion, com­mu­ni­ca­tions and en­ter­tain­ment) of­fers a stag­ger­ing choice of over 1200 chan­nels of en­ter­tain­ment, in­clud­ing over 280 movies from around the world, hun­dreds of TV choices and thou­sands of mu­sic tracks from contemporary to clas­si­cal.

Emi­rates also has re­cently fin­ished up­grad­ing the hard­ware on its ex­ist­ing A330-200 and A340-300 fleets to a new dig­i­tal IFE sys­tem; bring­ing ice to ev­ery seat in Emi­rates First Class and Emi­rates Busi­ness Class. This is a con­sid­er­able in­vest­ment in equip­ment at time when many air­lines are eas­ing back on sig­nif­i­cant prod­uct im­prove­ments. Fur­ther­more, Emi­rates now pos­sesses over 90 air­craft equipped with AeroMo­bile, which al­lows mo­bile phone use in­flight, and will soon roll out A380 air­craft equipped with WiFi in­ter­net con­nec­tion.

“ As a global air­line serv­ing 113 des­ti­na­tions in five con­ti­nents, our pas­sen­gers are as di­verse and unique as our routes. Emi­rates strives to make our ser­vice the most com­fort­able and en­ter­tain­ing in the world. This year’s Sky­trax ‘ World’s Best Air­line In­flight En­ter­tain­ment’ award once again un­der­lines our re­lent­less com­mit­ment to pro­vid­ing the best in­flight en­ter­tain­ment in the air – of­fer­ing more con­tent, in more lan­guages and ul­ti­mately more choice, than ever be­fore,” said Pa­trick Bran­nelly, Emi­rates’ Vice Pres­i­dent Cor­po­rate Com­mu­ni­ca­tions Prod­uct, “ We are proud to have our ef­forts recog­nised once again and we can as­sure our pas­sen­gers that we won’t be rest­ing on our lau­rels at all; we’ll be work­ing harder than ever to make sure that our pas­sen­gers con­tinue to have the best en­ter­tain­ment ex­pe­ri­ence in the air.”

“ Emi­rates seems to have a very firm grip on this ti­tle, hav­ing been named the win­ner of world’s Best Air­line In­flight En­ter­tain­ment Award for many suc­ces­sive years”, said Ed­ward Plaisted, CEO of Sky­trax, “ With the in­creased level of com­pe­ti­tion amongst air­lines to de­liver the best stan­dards of in­flight en­ter­tain­ment, it is an even greater achieve­ment for Emi­rates that they can stay at the No. 1 spot again in 2011.”

A great ex­am­ple of what pas­sen­gers can ex­pe­ri­ence from in­flight en­ter­tain­ment on Emi­rates is the in­cred­i­ble Au­gust line-up; fea­tur­ing 50 newly-ac­quired movies from Hol­ly­wood, Bol­ly­wood and be­yond. Emi­rates will be the first air­line show­ing Pi­rates of the Caribbean: On Stranger Tides, which com­ple­ments an ex­ten­sive film li­brary avail­able on ice. Fam­i­lies trav­el­ling with chil­dren will be spoilt for choice in Au­gust as ice will of­fer over 25 kids’ movies; in­clud­ing up to 18 Dis­ney Clas­sics and 10 newly re­leased movies for younger view­ers. Chil­dren can also en­joy up to 30 hours of TV pro­grammes rang­ing from preschool favourites, the Wig­gles, to BBC Cbee­bies sen­sa­tion Ras­ta­mouse and Car­toon Net­work hits

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