Linkedin - a new web phe­nom­e­non

Enterprise - - On the web -

Founded in De­cem­ber 2002 and launched in May 2003, LinkedIn is a busi­ness-re­lated so­cial net­work­ing site which is mainly used for pro­fes­sional net­work­ing. As of 22 March 2011, LinkedIn has re­ported more than 100 mil­lion reg­is­tered users, span­ning more than 200 coun­tries and ter­ri­to­ries world­wide. The site is avail­able in English, French, Ger­man, Ital­ian, Por­tuguese, Span­ish, Romanian, Rus­sian and Turk­ish and is re­ported to have 47.6 mil­lion users glob­ally.

It has also been claimed that this so­cial giant, if given the sta­tus of a coun­try, would be the 12th largest by pop­u­la­tion. In 2010, there were some 2 bil­lion peo­ple searches on LinkedIn, which in­di­cates how the site is tak­ing care of not only job seek­ers but also the growth of busi­nesses.

With the ini­tial ba­sic step of mak­ing a pro­file, just like any other so­cial me­dia web­site, LinkedIn leads the way. Apart from com­mon job searches, users are able to up­date them­selves with fresh an­gles as they can take note of the grow­ing or de­clin­ing skill sets men­tioned in LinkedIn pro­files of var­i­ous pro­fes­sion­als. More­over, pro­fes­sion­als can join groups of their rel­e­vant fields, rang­ing from broad in­dus­try groups to spe­cial-in­ter­est groups. For e. g. in Jour­nal­ism, a re­porter named Paul Dixon started the Me­dia Diplo­mat group on LinkedIn, aimed at help­ing re­porters con­nect with in­ter­na­tional sources.

There are some ways or­ga­ni­za­tions can ben­e­fit from LinkedIn such as the ap­pli­ca­tion of group, events and com­pany pro­files. LinkedIn groups func­tion as a fo­rum for mem­bers to have real-world con­ver­sa­tions about prod­ucts, is­sues, op­por­tu­ni­ties, events, and re­fer­rals of in­for­ma­tion while LinkedIn Events cor­re­spond to real events, such as tradeshows, con­fer­ences, and train­ing ses­sions. This emerg­ing seg­ment will be­come a mech­a­nism for events to be ac­ces­si­ble to net­works of mem­bers where pro­fes­sional in­ter­ests align. An­other is LinkedIn Com­pany pro­files, where com­pa­nies ef­fi­ciently main­tain their description, sup­port­ing in­for­ma­tion and com­pany lo­gos, in or­der to fa­cil­i­tate net­work­ing as well as brand­ing.

In ad­di­tion, po­ten­tial in­vestors and spon­sors seek the num­ber of con­nects a per­son or com­pany main­tains at LinkedIn for cred­i­bil­ity as­sur­ance. For this very rea­son, many pub­lish­ers look at the LinkedIn con­nects to see the num­ber of read­ers who fol­low a cer­tain au­thor.

In or­der to es­tab­lish that the site is no ran­dom in­ter­net folly, LinkedIn has ac­quired mSpoke, a com­pany which made RSS, a fil­ter­ing tool. mSpoke has pro­vided LinkedIn its rec­om­men­da­tion tech­nol­ogy which is used to present LinkedIn users with rel­e­vant con­tent, such as per­son­al­ized news and other up­dates and what ex­ec­u­tives in sim­i­lar ca­reers are read­ing and do­ing on the net­work.

Ev­ery once in a while, a com­pany emerges that trans­forms an in­dus­try in such a way that in­vestors have dif­fi­culty grasp­ing just how big it may be­come one day. An­a­lysts be­lieve LinkedIn could be one such ven­ture

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