Closer to so­cial me­dia

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Ti­tle: The Face­book Ef­fect Au­thor: David Kirk­patrick Pub­lisher: Si­mon & Schus­ter (2011) Pages: 384 Price: $5.24

With more than 350 mil­lion users, Face­book is re­garded as the most pop­u­lar so­cial net­work­ing web­site to have ever ex­isted. In this book, David Kirk­patrick, se­nior tech­nol­ogy writer at For­tune mag­a­zine, unveils the en­tire so­cial net­work­ing phe­nom­e­non and the in­flu­ence that Face­book wields. Writ­ten with com­plete co­op­er­a­tion from the founder of the web­site, Mark Zucker­berg, the book out­lines the jour­ney of the site from its cre­ation to the world­wide suc­cess it has achieved over other so­cial net­work­ing web­sites.

The work fo­cuses more on the pos­i­tive facets of Face­book and its ef­fects and skips over the con­tro­ver­sial as­pects that the de­vel­op­ment of Face­book has gone through. How­ever, be­cause Kirk­patrick had un­prece­dented ac­cess to the web­site, he has been able to un­fold many of those is­sues that were previously not known

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