TDAP - Pro­mot­ing exports

Enterprise - - Contents -

The Trade De­vel­op­ment Au­thor­ity of Pak­istan ( TDAP), as part of its trade de­vel­op­ment man­date, as op­posed to ex­port pro­mo­tion only, is ded­i­cated to the holis­tic de­vel­op­ment and pro­mo­tion of goods and ser­vices for exports. Un­der this en­hanced re­spon­si­bil­ity and role, it cre­ates di­rect link­ages with stake­hold­ers, at home and abroad, aim­ing for a quan­tum leap in exports. To achieve this, the Ex­port De­vel­op­ment Fund ( EDF) has ap­proved a bud­get for a string of new ex­port pro­mo­tion mea­sures.

One of the ma­jor ob­jec­tives of EDF is to fund the de­vel­op­ment of train­ing in­sti­tutes in or­der to de­velop hu­man re­source. In this con­nec­tion, Rs. 30 mil­lion has been ap­proved for Pak­istan In­sti­tute of Fash­ion De­sign­ing, while a grant of Rs. 5 mil­lion has been sanc­tioned for the re­vival of National In­sti­tute of Leather Tech­nol­ogy ( NILT).

The board has also ap­proved Rs. 31 mil­lion for a Ready­made Gar­ments Dis­play Cen­tre in Sialkot and sim­i­larly, a project of Sports­wear In­sti­tute in Sialkot is un­der con­sid­er­a­tion. Fur­ther, the project of Gar­ment Tech­nol­ogy Cen­tre in Karachi has been agreed upon with a fund­ing of Rs. 10 mil­lion. The cen­tre is be­ing set up with Korean col­lab­o­ra­tion.

In par­tic­u­lar, for the pro­mo­tion of hand­i­craft in­dus­try, Rs. 50 mil­lion has been al­lo­cated to Trade De­vel­op­ment Au­thor­ity of Pak­istan to lead spe­cial projects on skill de­vel­op­ment and women em­pow­er­ment in South­ern Pun­jab. Fund­ing of Rs. 7.33 was ap­proved for fi­nan­cial sup­port of Hand­i­craft As­so­ci­a­tion of Ba­hawalpur. Rs. 172 mil­lion has been ap­proved for sup­port to the Mango Treat­ment Project.

EDF has also sup­ported TDAP with the es­tab­lish­ment of an R& D Cen­tre for the Bed­wear As­so­ci­a­tion with an al­lo­ca­tion of Rs. 7.5 mil­lion.

A scheme to pro­mote sale of Pak­istani prod­ucts abroad has been launched to help in­ter­ested ex­porters. Un­der this scheme, space in high traf­fic shop­ping malls is be­ing ar­ranged as per the re­quire­ment of ex­porters for dis­play/ sale.

TDAP, in par­tic­u­lar, per­forms mul­ti­ple func­tions as part of ex­port pro­mo­tion mea­sures. The mar­ket­ing sec­tor in­volves Mar­ket re­search, lo­cal and in­ter­na­tional exhibitions, over­seas pub­lic­ity to cre­ate brand aware­ness, par­tic­i­pa­tion in trade re­lated events and fa­cil­i­ta­tion through com­mer­cial coun­sel­lors abroad.

The fa­cil­i­ta­tion as­pect in­cludes an Ex­port Fa­cil­i­ta­tion Com­mit­tee which re­solves all ex­port re­lated prob­lems, of­fers face-to-face coun­selling, stan­dard­izes pro­ce­dures, es­tab­lishes buyer-seller con­tacts and dis­sem­i­nates in­for­ma­tion through online and elec­tronic chan­nels.

TDAP also reg­u­lates all ex­port pro­mo­tion mea­sures by as­sist­ing the govern­ment in for­mu­la­tion of ex­port poli­cies and set­ting of ex­port tar­gets. It also mon­i­tors im­ple­men­ta­tion of ex­port strate­gies along with is­suance of GSP cer­tifi­cates. It is through TDAP’s rec­om­men­da­tions that ex­port ori­ented in­dus­tries are es­tab­lished to strengthen the trade prospects for Pak­istan. ISO-9000 and 14000 help­ing in­dus­tries to adopt the re­quired stan­dards. It is the cen­tral body which co­or­di­nates through the Min­istry of Com­merce, with the fed­eral and provin­cial gov­ern­ments and re­lated or­ga­ni­za­tions for a con­certed sup­ply chain ini­tia­tive, pro­vides visa as­sis­tance to out­go­ing or in­com­ing busi­ness­men whether Pak­istani or for­eign. It also works in co­or­di­na­tion with the Min­istry of For­eign Af­fairs and for­eign mis­sions in Pak­istan to en­cour­age, es­tab­lish and man­age ex­port de­vel­op­ment cen­tres, busi­ness sup­port units, dis­play cen­tres and fa­cil­i­ties and ex­porters train­ing in­sti­tutes

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